So I've wanted to write this up for a little while now, but general life has gotten in the way until now. Some of you may remember I posted about my self-published contemporary fantasy novel Black Creek (
https://www.amazon.com/Black-Creek-Dan-Kemp-ebook/dp/B07D5KZ8ZQ), which came out a little over a month ago.
Considering there are a lot of active and aspiring authors here, self published or otherwise, I thought people might appreciate seeing some information on the process and some real numbers from a first timer.
All the stats I'm giving here refer to the first 30 days of release.
I started writing the novel in November 2016 and finished it in late May of 2017, at around 130k words. I then put it away for a month or so before reading it myself and doing a first revision.
I have two professional copy editors in my family, so I didn't pay for any editing services. For more developmental feedback, I have a few friends and writing partners who I trust to give me solid feedback. In all I did four drafts of the novel before release.
I found the cover artist on Reedsy, which was quite a smooth process, and I'm thrilled with the product I got. It cost me $400. A lot of the quotes I got for original artwork (not just stock photo manipulation) were significantly more. I also looked on places like fiverr, etc. which mainly just offer people willing to turn a stock photo into a cover with some text elements. This might work for some people, but personally I'd always consider spending more on a nicer cover. Also of note, there are some excellent artists on reddit, in subreddits such as HungryArtists, who will show you a portfolio and give you a quick quote for your concept. I've used them for several short stories I've put out, with great results.
Prior to release, I listed the book on LibraryThing as an ebook giveaway and ended up with 41 people requesting it. I sent those out a little more than a week before release. To date I've gotten only 4 reviews out of those on the LibraryThing website. Only one of those people put a review on Amazon, and none on Goodreads.
In the days leading up to the release, I submitted to 10 fantasy book review blogs. To date I have only heard back from one, who declined to read it.
Starting with the release date, I began ad campaigns on Amazon, Facebook, Bookbub, and Reddit. All of them have very similar tools for audience narrowing and roughly similar costs per click. I'll get into them more individually.
Facebook: Spent ~$70. Facebook campaigns ran very quickly, racking up charges much faster than any other service. I got many thousands of views, but seemingly little sales conversions. I did get a bunch of Likes on my page, but I don't particularly care about that. It's not really possible (with all the concurrent campaigns) to say which campaigns translated to real sales, but I don't feel like Facebook got me much. Considering the way a lot of people use the service, absentmindedly scrolling through, liking and occasionally clicking through but rarely taking any action, I wouldn't be too surprised.
Amazon: Spent ~$30. Unfortunately they are probably the most annoying service to use. All metrics are delayed by like 3 days minimum, and sales conversions are even more delayed. Eventually I did get about 37,000 views, but this only translated to a handful of sales.
Reddit: Spent $10 as an experiment. Very specifically targeted on this site towards individual reddits. I don't have these numbers available at the moment but there were not many views, but a relatively high click-through rate. Again, you can't determine if any became sales.
Bookbub: The easiest service to use, with impressions starting immediately and stats arriving in almost real time. I spent about ~$30 for about 30k views, with about 100 clickthroughs.
Getting reviews, despite being massively important to sales, seems to be frustratingly difficult. On Amazon, I've only got 4 reviews, with an average of 4 stars. On Goodreads I have 8 reviews with a score of 4.75.
So what did this all translate to? To date, I've sold:
7 paperback
26 eBook
2,615 pages read of Kindle Unlimited
The Kindle Unlimited payments are delayed so I'm not certain, but I expect this to come to about $70 total. Obviously, between marketing and the book cover I'm still significantly in the hole.
Fortunately, I have a well-paying full time job and have no intention on writing for a living, and I have the luxury of spending more than I earn on a creative project. Still, I know this is not true for a lot of people so it helps to be aware of what realistic expectations might be.
Overall, I always kept my expectations in check and things have played out about what I expected (though less than I hoped of course). I was surprised at the amount of Kindle Unlimited readership I had so far, and disappointed at the lack of reviews. At the end of the day I'm happy that those who do read it seem to enjoy it.
I hope this was of some interest to somebody here, and I'd be happy to discuss any aspect of the process.