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WSJ: Tencent Looks to Leverage Its Nintendo partnership in US, Nintendo wants 3rd parties to make games for women

ggx2ac

Sales Heaven or Sales Hell?
Member
Oct 25, 2017
2,469
Source: https://www.wsj.com/articles/tencent-looks-to-leverage-its-partnership-with-nintendo-in-the-u-s-11573390800

Tencent is looking for growth in the US market supposedly due to China's restrictions on video games including curfews on playtime for children:
“What we want is to expand from China, and one target is console game players in the U.S. and Europe,” said a Tencent official, who asked not to be identified. “We hope to create console games with Nintendo characters, and learn the essence of making console games from Nintendo engineers.”
Apparently the deal for Tencent selling Switch in China is to guarantee a few million units sold to Nintendo:
Both companies are cautious about Nintendo business in China. Tencent officials said they didn’t believe the Switch would sell in China as well as it has in the U.S. and Japan, because Chinese customers are more accustomed to playing games on smartphones and PCs.

As a part of its deal with Nintendo, Tencent promised the Kyoto-based company it could sell at least a few million units of the console in China throughout the machine’s lifecycle, Tencent officials said. That is a modest goal: The Switch sold more than a million units in the U.S. during the July-September quarter alone.
Tencent isn't interested in making Nintendo IP licensed games for the Chinese market since they already dominate it:
On the software side, analysts said Chinese smartphone users might jump at the chance to play games with Nintendo characters such as Mario the plumber, if Nintendo and Tencent can work out terms for a distribution deal. Tencent officials, however, said that wasn’t their focus because Tencent already dominates the Chinese market with its own games. “Nintendo games are not constructed to make people pay a lot of money,” another Tencent official said.
Nintendo has asked third party developers to make games that appeal to women:
Nonetheless, Nintendo sees some potential to expand its audience. Outside developers said they were asked by Nintendo to make games for young women, such as romance games, a genre with passionate fans including in China.

“Women are becoming a driving force behind the growth of the gaming market,” said Daniel Ahmad, an analyst at Niko Partners, an Asia-focused games analytics company. “Chinese developers are not only shifting to create games aimed at female players, they are also tailoring existing games to better appeal to them.”
 
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Jaded Alyx

Member
Oct 25, 2017
11,923
“We hope to create console games with Nintendo characters, and learn the essence of making console games from Nintendo engineers.”

It's not at all the same, but this seems very familiar somehow
 

Ashby

Member
Oct 25, 2017
4,714
"“We hope to create console games with Nintendo characters, and learn the essence of making console games from Nintendo engineers.”"
Is this *just* a hope of there's or did Nintendo pull a Phillips deal again
 

texhnolyze

Member
Oct 25, 2017
13,823
Indonesia
Well well well.. interesting development. Tencent is bound to enter the industry as one of the main players, it was just a matter of time.

They have also just launched their own launcher on PC, for Chinese players.
 

Asbsand

Member
Oct 30, 2017
6,713
Denmark
The story is more that Tencent has a reason to get in on what makes Nintendo successful (aka, real talent/work, focus on good experience to gain trust/support from consumers) than it is about Tencent wanting to force themselves on more stuff by buying shares.

It's basically a chance for Tencent to reduce their infamy as "that dangerous foreign company that ruins gaming" or whatever worst perceptions we have.
 

Oregano

Member
Oct 25, 2017
6,843
Do they think Nintendo is going to let them release games with their IP on other platforms are they trying to take on a Koei Tecmo style role?
 

mazi

Member
Oct 27, 2017
27,199
does tencent know you can't quite monetize console games like mobile games?
 

D.Dragoon

Member
Mar 2, 2018
648
Tencent probably looks at how Nintendo doesn't maximize profit of their franchises by dumping micro transactions. Mario Odyssey with all the free costumes is like blasphemous.
 
OP
OP
ggx2ac

ggx2ac

Sales Heaven or Sales Hell?
Member
Oct 25, 2017
2,469
Updated OP with new quote about Nintendo asking third parties to make games for women.
 

Asbsand

Member
Oct 30, 2017
6,713
Denmark
Tencent probably looks at how Nintendo doesn't maximize profit of their franchises by dumping micro transactions. Mario Odyssey with all the free costumes is like blasphemous.
“Nintendo games are not constructed to make people pay a lot of money,” <--- the only thing that was nice about hearing this is that you can at least say Tencent is transparent about what they do and not EA trying to spoonfeed you with bullshit that they're doing it for the sake of consumers feeling better.
i feel like those games aren't quite as egregious in their monetization as the average mobile game.
You're talking about EA.
 

mazi

Member
Oct 27, 2017
27,199
to me it sounds like they're interested in making games in partnership with nintendo (like koei tecmo, for example). but i can't really understand why a huge company like tencent would be interested in that since the money they make from that would be chump change compared to their other ventures.
 

Clov

Member
Oct 25, 2017
4,389
When they're talking about making console games with Nintendo characters, is it really that Tencent wants to make multi-platform games with them? I don't think Nintendo would want that.

Maybe it's more that they're intending to develop some games for Switch in partnership with Nintendo, since they did mention wanting to learn from Nintendo's engineers.
 

lunatique

Member
Oct 25, 2017
484
It's kinda funny that people act like Nintendo don't have history with horrible monetization in their games, especially in their mobile offerings.
 

Simsamdeo

Member
Jan 19, 2018
607
Please don't touch Nintendo IPs. Continue doing your own stuff instead. Tencent is trying to exploit this partnership way too much.
 
Oct 28, 2017
3,180
"analysts said Chinese smartphone users might jump at the chance to play games with Nintendo characters such as Mario the plumber,"

Idk y but this got a chuckle out of me
 

laziboi

Member
Oct 25, 2019
344
Considering how Nintendo keeps it's IP on a tight leash, and considering this is China we're talking about, I don't think Nintendo will fall for this the way Tencent would like them to.
 

Rand a. Thor

Member
Oct 31, 2017
9,183
Greece
*Nervous Laughter* Tencent wouldn't buy shares in Nintendo, would it? Nintendo wouldn't sell a large margin if them to Tencent would they?