Microsoft has been consistently looking into how to improve the Xbox brand for years. Who knows what kind of stuff they were cooking up or looking into in order to do just that. Colin didn't say anything other than he was told by trusted sources that it was something that was at once in talks, nothing more than that. Not sure why some people act like that's something to get up in arms about.
Not that I've seen! I feel like a couple of users that were a tad bit aggressive about me mentioning it would've already shared that proof it that were the case.
I would love to be corrected though if it is untrue, I just don't get why some people get so upset over someones name.^.^