Was reading some stuff and came across this blog article by an Indian lady, who was laid off of a yoga studio by the owner for being too 'confrontative' when she talked to a (white) coworker about using shitty Namaste puns and basically reducing that word to a joke.
The article later delves into how upper- class white women tend to adopt some ''ethnic" activities/culture in an attempt to pass off as more 'welcoming', 'liberal' and 'hip', while behind the backs of said 'ethnics' will behave condescendingly and often dismissive of their concerns, and make hilariously off the charts stupid statements like yoga making them 'feel closer to destitute and starving street children in India'.
Here's a link to the article:
http://rumyaputcha.com/115-2/
Some quotes from the article:
PS: While personally I'm not that averse to the word 'Namaste' (which translates to hello) in a Yogi context, do not use that at the end of a yoga session. Instead, if you wanna say something, use 'Dhanyavaad', which translates to 'Thank you'.
The article later delves into how upper- class white women tend to adopt some ''ethnic" activities/culture in an attempt to pass off as more 'welcoming', 'liberal' and 'hip', while behind the backs of said 'ethnics' will behave condescendingly and often dismissive of their concerns, and make hilariously off the charts stupid statements like yoga making them 'feel closer to destitute and starving street children in India'.
Here's a link to the article:
http://rumyaputcha.com/115-2/
Some quotes from the article:
In light of this new heightened awareness, I, perhaps naively, opened up to a fellow member at my yoga studio, a White woman and a self-described “liberal,” after she had made a pun, “Namastay Together,” out of the word “Namaste.” In our conversation, I confided in her how unsettled it left me feeling to constantly see and hear namaste reduced to a clever way to signal so-called inclusive politics, especially at a time when people who looked like me felt less and less comfortable speaking in our mother tongues in public.
In the time since that egregious episode, I’ve tried to take mental stock of my experiences with self-described liberal White women more generally. I recalled a yoga studio I belonged to in the Midwest, owned and operated by a liberal White woman, which was decorated with pictures of malnourished Indian women begging in Mumbai. I can remember, with disgust, another, a fitness instructor in Texas who bragged to me, that though she had never been to India she often fantasized that she was “communing with Indian street children” while she practised yoga and meditation. I still wince at the memory of a former college roommate, who in a jilted drunken rage, screamed at our Pakistani cab driver when he refused her advances, “my husband could buy you and your whole country!” And most recently, I overheard a Canadian liberal, a supposed ally and fellow academic, mocking the idea racists exist or are even a problem in a conversation she never intended for me to hear. When she realized I had caught her voicing these disturbing sentiments, she rationalized her transgression; defending her betrayal as a “private conversation.”
Taken as a whole, I’ve begun to wonder if this is why White women, especially those who consider themselves liberals, love yoga and the word “namaste” so much—it performs a sense of virtue-signaling which recenters Whiteness, all while providing a deflecting shield against scrutiny under the logic of “private spirituality.” It’s all the bragging rights of social justice without any of the humility or self-awareness.
While the corporate representative, a kind young woman named Christine, apologized profusely to me for what had happened at my local studio and acknowledged that she was personally uncomfortable with the way the company was “selling India,” she admitted that White women (like her) were ideal consumers of yoga because such women desperately needed to believe that they are the “good kind” of White people; the colorblind, well-travelled kind.
But, it’s not just that yoga is an incredibly homogenous and aspirational White female culture, it’s also an astoundingly upper-class culture. As of 2017, over 40% of yoga practitioners earned over $75,000 a year, and 25% over $100,000 annually. In other words, yoga studios are the new country clubs. Only, instead of “Whites only” signs at the door, you might see something like this:
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TLDR: "It’s all the bragging rights of social justice without any of the humility or self-awareness."In other words, the current (mis)use of namaste is not only a shining example of how White women (and those who seek to be identified with this group) tend to adopt a racialized otherness to perform a hip, cosmopolitan identity, especially through fashion that is sold as informal or lounge-wear (i.e., clothes you wear in private), but is also a uniquely North American brand of consumer-driven racism.
PS: While personally I'm not that averse to the word 'Namaste' (which translates to hello) in a Yogi context, do not use that at the end of a yoga session. Instead, if you wanna say something, use 'Dhanyavaad', which translates to 'Thank you'.