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Yosuke Saito (Nier producer) and other square enix devs are very interested in NFTs

Streusel

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from Saito's famitsu new year interview:

translation via deepl

What we are looking out for in 2022:
I am very interested in NFT-related contents and games. I believe that new play starts with new technology, so I want to do something with NFT at the moment. However, there are still a lot of things that are yet to be announced, so it will probably be after that. ......
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from this article, two other square devs mention nfts as well + one from konami, sega
https://www.famitsu.com/news/202112/27245579.html?page=8

notify me if the translation is wrong
 
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GhostTrick

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Excited for something about no one cares, with the prospect to make money on a self-inflated market use for money laundry.

It's how you see companies are completly disconnected.
 
Dark_Castle

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200w.gif
 
Catshade

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You gain NFTs by playing through the game, but to access the true ending you have to delete your NFTs.
 
XaviConcept

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Moving forward you should assume any big name publisher or game creator is going to talk positively about NFTs. Either because its the company line (which is probably the case here) or because theyre into it.

Your only hope is that it crashes and burns like 3D tvs
 
GhostTrick

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Raging Spaniard said:
Moving forward you should assume any big name publisher or game creator is going to talk positively about NFTs. Either because its the company line (which is probably the case here) or because theyre into it.

Your only hope is that it crashes and burns like 3D tvs
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That is expected.
But the issue is: There's no demand for that ?
3D TVs had at least a neat feature, but what's to gain here ? There's no selling point save for "it's exciting !"
 
XaviConcept

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GhostTrick said:
That is expected.
But the issue is: There's no demand for that ?
3D TVs had at least a neat feature, but what's to gain here ? There's no selling point save for "it's exciting !"
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Its pretty simple, investors and executives go "holy shit theres money to be made in NFTs" followed by some sort of internal messaging that all upcoming games must explore possible blockchain/NFT options.

That is, in turn, followed by game creators and directors within the company to pitch projects to executives and guess which projects have a higher possibility of getting greenlit or getting more funding? The ones that are pushing the company line and, in this example, it would be NFTs.

I mean, for them its next gen DLC. Content that they can generate easily, sell for MORE money AND get money back when it gets resold? Thats, in that spectrum, hugely exciting for a publisher.

To think about it in a "how does this make games better" perspective is, at the Square Enix level, naive. Sorry :( That is very much secondary.
 
Finale Fireworker

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GhostTrick said:
But the issue is: There's no demand for that ?
3D TVs had at least a neat feature, but what's to gain here ? There's no selling point save for "it's exciting !"
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I read a Twitter thread last month (a couple of them actually) about how Japan is going to be a uniquely lucrative mark for NFTs because their collector culture is already predisposed to having highly limited and minimally produced items and otaku are also the perfect demographic for expensive digital collectibles as a small market with robust spending habits.

Among other reasons (like how the grift over there is that "NFTs are copyright" and all the anti-crypto discourse is mostly in English) I am wary the trajectory of this kind of thing will be more successful in Japan than it is here. I have no doubt that these initiatives will fail miserably in the west, but I am not sure what to expect from Japan.
 
Richardi

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Finale Fireworker said:
I read a Twitter thread last month (a couple of them actually) about how Japan is going to be a uniquely lucrative mark for NFTs because their collector culture is already predisposed to having highly limited and minimally produced items and otaku are also the perfect demographic for expensive digital collectibles as a small market with robust spending habits.

Among other reasons (like how the grift over there is that "NFTs are copyright" and all the anti-crypto discourse is mostly in English) I am wary the trajectory of this kind of thing will be more successful in Japan than it is here. I have no doubt that these initiatives will fail miserably in the west, but I am not sure what to expect from Japan.
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Oh, boy. Can't wait for NFT gacha, a truly limited unit only for a thousand of players? yeah...
 
GhostTrick

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Raging Spaniard said:
Its pretty simple, investors and executives go "holy shit theres money to be made in NFTs" followed by some sort of internal messaging that all upcoming games must explore possible blockchain/NFT options.

That is, in turn, followed by game creators and directors within the company to pitch projects to executives and guess which projects have a higher possibility of getting greenlit or getting more funding? The ones that are pushing the company line and, in this example, it would be NFTs.

I mean, for them its next gen DLC. Content that they can generate easily, sell for MORE money AND get money back when it gets resold? Thats, in that spectrum, hugely exciting for a publisher.

To think about it in a "how does this make games better" perspective is, at the Square Enix level, naive. Sorry :( That is very much secondary.
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But it's backed by no data at all. How can a company runs like this ? I'm not even thinking it as "Does this make the product better" but more like "Does it make the product more appealing/Does it make more money ?" which doesn't even seem to be the case here. The only thing that I can see making a case here is potentially the ROI which MAY be decent considering the cost involved is... small.


Finale Fireworker said:
I read a Twitter thread last month (a couple of them actually) about how Japan is going to be a uniquely lucrative mark for NFTs because their collector culture is already predisposed to having highly limited and minimally produced items and otaku are also the perfect demographic for expensive digital collectibles as a small market with robust spending habits.

Among other reasons (like how the grift over there is that "NFTs are copyright" and all the anti-crypto discourse is mostly in English) I am wary the trajectory of this kind of thing will be more successful in Japan than it is here. I have no doubt that these initiatives will fail miserably in the west, but I am not sure what to expect from Japan.
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I'd understand if that trend was in Japan only. But it's worldwide.
 
Helix

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3D TVs in the grand scheme of things kinda had some very minor practical uses but what in the hell does NFTs bring to the picture outside of making money
 
Finale Fireworker

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GhostTrick said:
I'd understand if that trend was in Japan only. But it's worldwide.
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Oh for sure. Tech companies salivate at the prospect of NFTs worldwide because it promises their own ecosystem of arbitrary goods that cost very little to produce and maintain. These companies love the prospect of selling people literally nothing and profiting from it. What's not to love? They can drop techy jargon to their investors and state that they're cutting edge for utilizing new technology to produce new revenue streams and everything.

However in the west we see a ton of pushback against this that does not exist (at least not in the same way) in Japan. So how these initiatives go over there compared to here is going to be something to watch.
 
XaviConcept

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GhostTrick said:
But it's backed by no data at all. How can a company runs like this ? I'm not even thinking it as "Does this make the product better" but more like "Does it make the product more appealing/Does it make more money ?" which doesn't even seem to be the case here. The only thing that I can see making a case here is potentially the ROI which MAY be decent considering the cost involved is... small.

I'd understand if that trend was in Japan only. But it's worldwide.
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Conpanies project earnings based on speculation, this happens all the time and with crypto there has been some evidence that the sooner you get in, the better, right? You remember all those posts of "buy bitcoin now since it grew 500% in 3 years" right? Well its the same with NFTs, companies like Square can go "wait, what if we can sell one piece of DLC for 1000$ instead of 10$?" Especially when a year ago some big artist NFTS were selling for large sums of money.

I fucking despise this bullshit but yes, the groundwork has been made for big AAA companies to be excited about the potential for crypto in games. Look at what NBA Top Shot did a year ago as an example.
 
Yuntu

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Raging Spaniard said:
Moving forward you should assume any big name publisher or game creator is going to talk positively about NFTs. Either because its the company line (which is probably the case here) or because theyre into it.

Your only hope is that it crashes and burns like 3D tvs
Click to expand...
Click to shrink...

Yeah this. Everyone will talk about it. But if they do it is another question.
 
Mzen

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Another one in the trash pile. It's gonna be an Indie game filled year (or several years) for me, that's for sure.
 
StarStorm

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NFT only benefit is making money for the publisher, but doesn't really add anything to the user. Hope it crash and burn.
 
plastic love

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Finale Fireworker said:
I read a Twitter thread last month (a couple of them actually) about how Japan is going to be a uniquely lucrative mark for NFTs because their collector culture is already predisposed to having highly limited and minimally produced items and otaku are also the perfect demographic for expensive digital collectibles as a small market with robust spending habits.

Among other reasons (like how the grift over there is that "NFTs are copyright" and all the anti-crypto discourse is mostly in English) I am wary the trajectory of this kind of thing will be more successful in Japan than it is here. I have no doubt that these initiatives will fail miserably in the west, but I am not sure what to expect from Japan.
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You got a link to any of those Twitter threads?
 
Musubi

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THIS CANNOT CONTINUE
THIS CANNOT CONTINUE
THIS CANNOT CONTINUE
 

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Finale Fireworker said:
I read a Twitter thread last month (a couple of them actually) about how Japan is going to be a uniquely lucrative mark for NFTs because their collector culture is already predisposed to having highly limited and minimally produced items and otaku are also the perfect demographic for expensive digital collectibles as a small market with robust spending habits.

Among other reasons (like how the grift over there is that "NFTs are copyright" and all the anti-crypto discourse is mostly in English) I am wary the trajectory of this kind of thing will be more successful in Japan than it is here. I have no doubt that these initiatives will fail miserably in the west, but I am not sure what to expect from Japan.
Click to expand...
Click to shrink...
Just imagine what nft will be for idol otaku culture. Holy shit
 
Thera

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Again, someone very excited but can't give a single exemple of what it will bring that isn't possible now.
Every single fucking time.
 
Dark Ninja

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Many devs are actually pretty into nfts especially artists. You're gonna have to keep a list of this is what drives you away from games. Just look up the art director of God Of War not only does he push and makes them but has sold some for VERY high prices. You can basically go down a rabbit hole once you find one that actively pushes it and who comments and follows them.
 
Finale Fireworker

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