I mean, if i'm the CEO i'm pretty sure I gotta go with the 3rd option or risk upsetting a ton of shareholders and not being CEO much longer. I'd pay lip service to the apology and then, assuming i'm making a CEO salary, donate a good amount of money to organizations that will matter more than me not apologizing would. I could do more good for the world with the money i'd be earning by staying as a CEO than refusing to apologize and then just getting replaced and having the next CEO apologize.
If the actions of businesses have taught me anything, just because you apologize doesn't mean you have to mean it at all. You could even just give a fake apology to appease them for the sake of the business, but then spend a nice chunk of that CEO salary on activism and charities that directly oppose that dictatorship. That would end up going way further than being headstrong about making a statement and then losing your job, then the next CEO apologizes and nothing came from it. Staying as CEO so you can turn around and do good with that money seems worth a fake or forced apology.
Side-eyeing anyone that picks the third option. If I wanted to run a financially successful video game publishing business, I'd pick the third option without a doubt, but this is a question about morals and I couldn't in good conscience do that.
If I was the CEO of a major AAA publisher, it wouldn't be public so I'm not at the whims of dumbfuck shareholders.
If the actions of businesses have taught me anything, just because you apologize doesn't mean you have to mean it at all. You could even just give a fake apology to appease them for the sake of the business, but then spend a nice chunk of that CEO salary on activism and charities that directly oppose that dictatorship. That would end up going way further than being headstrong about making a statement and then losing your job, then the next CEO apologizes and nothing came from it. Staying as CEO so you can turn around and do good with that money seems worth a fake or forced apology.
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