Trades are tripping all over themselves to come up with some portmanteau of 'Zendaya' and [insert word meaning victory here] given her new film's debut and Dune 2 returning to big screens. Folks are all in on Challengers in an otherwise significant refr---cooldown period until Planet of the Apes hits next month, so take the moment of excitement while you can. The top five can be expected to jumble about a bit as we're due for at least one more soft weekend of ticket sales unless The Fall Guy proves an outsized draw. I implore you all to get tickets to Mars Express next weekend if you can, it is far and away the best movie I saw last year. I'm going to make even more noise about this incredible animated noir action thriller this next weekend, brace yourselves.
View: https://www.youtube.com/watch?v=rfiCPrfdJJk
In other news, Deadline's domestic top ten Most Valuable Blockbuster Tournament articles are rolling in, always a favorite in the box office community as they will more than ever before highlight the struggles to become profitable against an audience so far resisting the return to their 2019 spending habits. The top 3 are broadly known given how hard it was to ignore their success. Number 10 was a surprise to me. Number 9 less so. I'll probably update the threads with the other finishers as they come out.
The movie gets a B+ CinemaScore, which isn't shabby for this two-hour, 11-minute sexy romantic comedy. Imax and PLFs are driving 40% of the gross, which is amazing on a nonaction/franchise title such as this.
No surprise here, but 55% of PostTrak audiences said the main reason why they went to see the movie was Zendaya.
Deep diving into the demos, no doubt Challengers was a date movie, drawing 31% who came with either their spouse, partner, boyfriend or girlfriend. Funny enough, young guys love this movie more than girls, with men under 25 giving it a 83% score (16% turnout). This was followed by women under 25 giving it an 80% (27% turnout), followed by men over 25 at 76% (26%) and the pic's majority of women over 25 at 31% only grading it 72%. The movie has a divisive ending, and will leave audiences arguing over who to champion.
VARIETY SEZ:
The Zendaya starrer will easily launch above the competition to claim the top spot on domestic charts — not small potatoes for an original, R-rated drama in the age of studio IP addiction. But "Challengers" does carry a $55 million production budget, so it'll have to keep rallying into the summer months to score a profit in theaters.
Also opening this weekend, Roadside Attractions' is putting "Boy Kills World," an R-rated beat-em-up starring Bill Skarsgård, in 1,993 theaters. Moritz Mohr directs the film, which debuted at last fall's Toronto International Film Festival and has since earned so-so reviews. It's looking at an opening outside the top five, likely not cracking $2 million. A "B-" grade on Cinema Score doesn't exactly portend extended play.
(Click image for full chart)
Worldwide Updates:
Weekend Box Office Archive (Updated 2023-05-07) and Appendix
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