Paramount Network and TV Land are both owned by Viacom. Viacom was restructuring their channels last year and decided to shift a bunch of TV Land's programming over to the new Paramount Network - including Nobodies, a retooled Heathers, and American Woman. This was done primarily to strengthen Paramount Network's (which is Viacom's main focus on the TV side) appeal to women (Paramount Network was formerly Spike TV, a channel aimed solely at men). Viacom's goal is to give Paramount Network a more 50/50 male/female split ala AMC and FX, you see.
Very informative. Thanks! Really explains a lot