The European Commission is well known for its strict regulation on competition. They're investigating amazon's dual role as marketplace provider and retailer with their own products at the very moment. They have sanctioned Google just today for abusing its dominant position for online advertisement and fined them with 1.5 billion dollars. When Stadia was uncovered yesterday, I immediately had the same question on my mind. So, youtube is almost a monopoly for videos these days. Mixer and Twitch are nice but more niche, you only go there when you are already interested in gaming. Most of the 2 billion gamers and potential customers will be on youtube, that's for sure. Now in youtube you can click on 'play' and will be redirected to Stadia and can start playing games.
This goes well beyond affiliate links. Imagine xCloud or PS Now advertisements on youtube: Will they have a similair button that links to their service? What about all the other companies putting up their trailers on youtube? Will the 'play' button redirect to Stadia only?
I think the success of Stadia will rise and fall with youtube. How do people who know more about the judicial aspect of this announcement see the youtube-Stadia integration?
Youtube is the biggest asset for Google with Stadia, but is it also its pitfall?
This is the way it was shown off yesterday BTW. Ubisoft trailer with the 'play now' link and the reference to Stadia below.
This goes well beyond affiliate links. Imagine xCloud or PS Now advertisements on youtube: Will they have a similair button that links to their service? What about all the other companies putting up their trailers on youtube? Will the 'play' button redirect to Stadia only?
I think the success of Stadia will rise and fall with youtube. How do people who know more about the judicial aspect of this announcement see the youtube-Stadia integration?
Youtube is the biggest asset for Google with Stadia, but is it also its pitfall?
This is the way it was shown off yesterday BTW. Ubisoft trailer with the 'play now' link and the reference to Stadia below.
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