Aunt Jemima to be rebranded after 131 years
- Thread starter KoolAid
- Start date
It's more like why bother though? There's plenty of things you simply don't make without the right condiment. You don't make spaghetti when all you have is ketchup.
Uncle Ben's and Mrs. Butterworth's follow Aunt Jemima phasing out racial stereotypes in logos
Uncle Ben's owner Mars is planning to change the rice maker's "brand identity" — one of several food companies planning to overhaul logos and packaging that have long been criticized for perpetuating harmful racial stereotypes.
Because it's good enough. This is like saying, "Well gee, why would you buy a Toyota instead of a Ferrari? Why not just don't drive if you don't have the better car?"
Do you think we were all set up with a trust fund where we can buy the best of everything or if not just do without some cheaper alternative?
I'll tell you why people bother. It's because they want to have a pancake or serve some to their kids but they can't afford or justify spending $18 or more on a bottle of pure maple syrup. This is not a hard concept to grasp.
Last edited:
I had no idea of the history, mostly because I never thought of looking it up. Damn, we buy the pancake mix and syrup.
Hopefully they change it to something good.
Hopefully they change it to something good.
Uncle Ben's and Mrs. Butterworth's follow Aunt Jemima phasing out racial stereotypes in logos
Uncle Ben's owner Mars is planning to change the rice maker's "brand identity" — one of several food companies planning to overhaul logos and packaging that have long been criticized for perpetuating harmful racial stereotypes.www.cnn.com
Yeah, Uncle Ben's needed to change for a while. Even if the history says it was never meant to be a stereotype, it just is way too easy to be seen as exactly that.
At least for Mars, removing the stereotypical bits shouldn't be too difficult to do.
It is a good time for them to do it as well since grocery stores are pretty empty of Aunt Jemima product right now anyway with the pandemic. Stock back up with the rebrand.
All it took was a dumb fucking pig killing yet another black man in cold blood for America to be froced to address it's treatment and depiciton of black people aross the board. Racists should be super mad at these cops right?
All it took was a dumb fucking pig killing yet another black man in cold blood for America to be froced to address it's treatment and depiciton of black people aross the board. Racists should be super mad at these cops right?
I hope this trolled the fuck out of conservaties who probably thought they're watching someone legitimately ranting about the change. Lmao
Man, I kind of had thoughts about Aunt Jemima not being right when I was a kid but they changed her look and I kind of just went with it because I was young. WTF after reading the history. And I swear Mrs. Butterworth was a white granny when I was a kid. Burn it all down!
I think they can revamp those two. Just update the iconography and make them look more modern, and they could probably maintain those two specific brands. Especially if they frame Mrs Butterworth as a grandma with a revamp.Mrs Butterworth's and Uncle Ben's are now being targeted. Say your goodbyes.
After Aunt Jemima, people call to cancel Uncle Ben’s and Mrs. Butterworth’s
Social media is calling for brands to be re-evaluated due to “racist stereotype” origins.nypost.com
I stopped caring about all of these brands though once I found out that both Walmart and Smiths (Kroger) both sell real maple syrup in glass bottles for relatively cheap prices.
finally Spidey. We did it. We did it.Uncle Ben's and Mrs. Butterworth's follow Aunt Jemima phasing out racial stereotypes in logos
Uncle Ben's owner Mars is planning to change the rice maker's "brand identity" — one of several food companies planning to overhaul logos and packaging that have long been criticized for perpetuating harmful racial stereotypes.
Holy shit that 3 Pence Moon tee is incredible. It had me rolling before I hit play.
The more I think about this the angrier I get about other mascots as well. The Washington Redskins is literally a racial slur. Literally. The Notre Dame "fighting Irish" is some drunk Irish guy squaring up to brawl.
Is this a serious post? Or am I missing sarcasm? You're really comparing syrup to ketchup on spaghetti? You realize tons of people use cheap shitty canned tomato sauce on pasta as well instead of a fancy fresh made sauce every night right?
Or they buying fake maple syrup which is more than likely. Almost as bad as all the fake Extra Virgin Olive Oil but without the Mafia involvement.
So this post has been making rounds around Facebook among some of my friends:
what part is so hard to understand? What part of racist stereotype Don't they understand?
edit: *pretends to be shocked moment* post was made by a white person, and every single share, is a white person
what part is so hard to understand? What part of racist stereotype Don't they understand?
edit: *pretends to be shocked moment* post was made by a white person, and every single share, is a white person
It's like $2 for a box of pancake mix. People know the syrup that's $1 isn't the world's finest and are cool with that.
And many many people use ketchup to make spaghetti. Hyper-low-income recipes are a thing.
It's happening have some people i know blaming liberals for it. it's like uhh ok fuck off already.
I overheard someone at work complaining about it yesterday.
Send them this:
You know that would be conveniently ignored, but it is fascinating to share.
Old school Aunt Jemima on the right of that article gets a yikes from me but I'm fond of modern day Aunt Jemima.
Oh well, I'll live but I would hope they try to just offer a different black persona as the face of their brand.
That's really cool.
Would everyone be okay with renaming it as Nancy's?
Oh well, I'll live but I would hope they try to just offer a different black persona as the face of their brand.
That's really cool.
Would everyone be okay with renaming it as Nancy's?
LOL - I'm pretty sure the person in that picture is in blackface. Wow.
God dam I literally came hear to post this. All the racist white people are sharing this
It may be the picture quality but that really looks like a white person in blackface
edit - like theOMan said
Yep, it's a white woman in black face...
https://www.truthorfiction.com/is-o...-green-being-erased-by-political-correctness/
"For all the lamenting of Pepsico's purported erasure of Nancy Green, those sharing the post couldn't even be bothered to notice they shared a modern photograph of a white woman — in a photographic commentary about racism in branding — in Green's stead."
and...
"Finally, the widely-shared image accompanying the post was of a modern photographer's satirization of a smiling, chained Aunt Jemima."
https://www.snopes.com/fact-check/aunt-jemima-millionaire/
The actual story of the woman who played the part of the first Aunt Jemima. She wasn't "extremely well paid" and continued working as a cook and housekeeper until her death when she was hit by a car.
Not that any of the morons will be dissuaded from their made-up history of her. I'm related to one of these idiots and they're always like "Snopes is fake news! The owners of that website are crazy liberals!"
LMAO that was good. so was the covid 19 cough at the end. The sad thing is that I'm sure some folks are taking this video seriously, and not as the satire it is.
The new Uncle Ben:
"With great power, comes moderately priced, medicore rice, Peter. Remember that."
It's about damn time they ditched the Aunt Jemima character. Even when I was a little boy in the 80's, I never liked the character, and knew she was a racist stereotype. This country has always been A-Ok with racist stereotypes in their products and sports mascots, then want to feign outrage when it's called out. I may be misremembering, but I don't think this is the first time complaints about Aunt Jemima have been brought up. But it was a lot easier gaslight black people into second guessing their discomfort and irritation at the perpetuation of racist stereotypes back then.
Last edited:
Some descendants weigh in on the change: Relatives of Aunt Jemima actresses express concern history will be erased with rebranding
I guess we'll just have to wait and see what happens.
I guess we'll just have to wait and see what happens.
Now "Pearl Milling Company"
Aunt Jemima finally has a new name
Quaker Oats is releasing a new name and logo for its "Aunt Jemima" products, finally retiring the racist stereotype that has adorned its pancake mixes and syrups for decades.
www.cnn.com
What a significant change in name. Now it sounds like some off brand ALDI pancake mix and not a brand name tbh.
Aunt Jemima finally has a new name
Quaker Oats is releasing a new name and logo for its "Aunt Jemima" products, finally retiring the racist stereotype that has adorned its pancake mixes and syrups for decades.
The Pearl Milling Company was the late-19th-century business that created the original ready-made pancake mix, according to PepsiCo. It was founded in 1888 by Chris L. Rutt.
I mean from a branding standpoint it keeps an association while removing questionable aspects. I'm sure marketing will remove confusion quickly
That sounds like a local sawmill company in the backshoots of Oregon. They could have made it like "J's Pancakes" or something.
Aunt Pearl's.
Surely the term "Aunt" is not offensive if it isn't based on an actual person or a stereotypical caricature of a person, right?
Surely the term "Aunt" is not offensive if it isn't based on an actual person or a stereotypical caricature of a person, right?
I think they're trying to hard to retain the "Old South" charm without being outright racist. Aunt Jemima herself could've have been the basis for a mascot without being problematic. Though I will admit that would've been tough given the history.