Basically this.Era is (rightly) sour on Microsoft right now but their own store on mobile has been the plan for quite some time. They want to be the payment gateway for all those microtransactions and this is how they plan on doing it. They'll probably use xbox.com/play for this too and let you choose between cloud and on-device apps. I think we'll likely see some phone native versions of popular xbox games (like Sea of Thieves) on it in the next year or so.
I don't exactly think it'll be successful but this is Microsoft's big swing in gaming right now. I think if it doesn't work out, Xbox is done done and likely sold/spun off from MS.
View: https://x.com/stephentotilo/status/1788988862313685063?s=46&t=tdfOySFNbqEXmO2PBpFsQQ
Sounds like a unnecessarily complicated way that few will actually use
View: https://x.com/stephentotilo/status/1788988862313685063?s=46&t=tdfOySFNbqEXmO2PBpFsQQ
Sounds like a unnecessarily complicated way that few will actually use