Tesla's recent truck announcement set off a round of speculation regarding its price. Steve Levine, an Axios journalist who
wrote a whole book about battery technologies,
wrote a few days agothat "experts estimate that the Semi could be $300,000." MIT Technology Review
speculated that the Semi would cost even more: $400,000.
So a lot of people were surprised on Thursday when Tesla
posted estimated prices for its Semi product. According to the company, a low-end truck with a 300 mile range will cost around $150,000, while you'll be able to get a range of 500 miles for $180,000. A premium "Founders Series" truck will cost $200,000.
That's more than the $120,000 cost of a typical conventional truck. But Tesla says that its truck will deliver $200,000 in fuel and maintenance cost savings over the life of the vehicle. If that's true, paying an extra $30,000 to $60,000 for the truck would be a bargain.
Tesla is labeling these as "expected" prices, and the truck isn't due to launch until 2019. Elon Musk has a track record of setting overly ambitious goals and blowing through deadlines. So we shouldn't be surprised if the first deliveries slip into 2020 and a truck with 500 miles of range costs a bit more than $180,000.