[Business Insider] Microsoft is building an ad program that will let brands advertise in [F2P] Xbox games
- Thread starter Deleted member 93062
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Dont worry, there will be the "ultimate" version where you can pay money to turn off the ads.
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im gonna be honest if its a billboard like crackdown or burnout paradise i wouldnt care because i most likely wouldnt notice unless someone points it to me. if its a straight 30 second ad then they can definitely fuck themselves, but i dont think they are stupid enough to go there.
That's not how you make more money though. All these companies are going to be exploring ways to monetize their platforms more without necessarily hitting the consumers again. Each company has the metrics on what they'll expect to earn lifetime from each user, they have to find ways to grow that without asking the consumer to pay for more.
If the ads don't interrupt gameplay, like banners in Forza or let's say a War Banner in Halo Infinite with a sponsor of the next event, I'm fine with that. But if they pause gameplay, or want you to watch ads before playing, yeah get that shit out. That's my stance on it.
Seems like F2P games would do this if they want to sell a battle pass or something. Pay for the battle pass to get rid of ads and include new rewards to boot. Double dip on the monetization. Smart.
The metaverse dream for these companies is exactly that second idea. Targeted ads at you to sell you services and digital garbage that costs them nothing to produce. Add NFTs on top of that to make it seem like you bought some limited digital product.
What a gross mischaracterization of what Free-2-Play is. Games launching day and date on Game Pass "for free" is not Free-2-Play. People are still paying for that services. Game Pass is a subscription service and the day and date for AAA titles is an insane value. Calling it Free-2-Play is a pretty gross mischaracterization to put it mildly.
Era has ads. I have no issue with them here. I get the purpose of ads. I guess that's why they've never bothered me. Not even the pop-ups from 20 years ago.
I think the only ads that ever bothered me were the dudes in malls that would almost block my walking path to sell me some kind of phone or something, like 15 years ago.
I think the only ads that ever bothered me were the dudes in malls that would almost block my walking path to sell me some kind of phone or something, like 15 years ago.
Ads are wack but maybe Xbox can use this to finally fund a sequel to Sneak King, the GOAT advertisement game
This will become a meme. Don't worry...it will be done artistically.
This shit already exists in paid games and has done for years. Football Manager features targeted ads on the in-game billboards. You can opt out of the targeting but you'll still get real ads every match. That's about as obtrusive as I and many would tolerate. Sounds like it'll be along those lines. If they try anything more egregious the backlash wouldn't be worth the money for them.
Directors cut was not the same without the Monster Energy drinks.
Haha, very true.
Im not really too fussed about ads. Everyone makes a big deal about the xbox dashboard but i actually dont mind those ads and they are sometimes useful. The only thing console wise that annoyed me was years ago whenever you went in the PS store a huge Slim Jim ad popped up that was massive. But nothing to complain about it really.
Back when i had cable tv i actually liked TV commercials. YouTube im so used to them its just whatever. Not annoying enough to pay to get rid of them. Hulu ads are annoying but again not enough to pay to rid them. When stuff is free, its probably gonna have ads of some sort. I dont know why we draw the line at video games.
Ubisoft recently invested in a company doing similar stuff. I believe the main difference from previous in game promotions, like the monster energy in death stranding, is that it will be programmatic and based on ad biding. So you might see monster one day and then Red Bull another.
Most Fortnite skins are already essentially this so it's totally possible. Siege just added giant bobblehead Rick&Morty skins...
It'd be an improvement on having to pay for a Pepsi ad, for sure.
Imagine playing a game and you get link hijacked so Edge opens up right in the middle of a boss fight
Even for f2p Xbox games this sucks, because f2p games already make a lot of money with skins, battle passes, etc
In-game ads where they make sense (real-world settings) are fine of you ask me. I just think they have to be varied. More distracting to see 20 Coke ads than to see a bunch of random ones.
Ads while a ame loads (into a match) is fine imo. Watching a countdown on a static screen isn't something that would be specifically missed.
Ads while a ame loads (into a match) is fine imo. Watching a countdown on a static screen isn't something that would be specifically missed.
I'm not a shareholder so I really don't care about their money, ads just suck for consumers in general and this could create a awful precedent
F2P games are already made with the intention of taking every cent possible from players
This thread is mad defensive lol
But this really feels like further stepping stones into whatever the fuck their plans are for a "meta verse". Basically just let brands buy ad space into the Xbox eco system and then the ads just get automatically distributed across whatever games are a part of it.
But this really feels like further stepping stones into whatever the fuck their plans are for a "meta verse". Basically just let brands buy ad space into the Xbox eco system and then the ads just get automatically distributed across whatever games are a part of it.
Y'all either all young or short memories, but what's new is old new again!
en.m.wikipedia.org
Microsoft bought Massive in 2006 for like $300million, dynamic in-game advertising was a big business
en.m.wikipedia.org
and now everyone is exploring bringing it back, especially as companies take more and more risks on F2P and are looking for incremental revenue streams as competition heats up and retention gets harder and harder.
It's also ownable, targetable inventory you don't have to give away to Google or Facebook since it's your audience ecosystem
Massive Incorporated - Wikipedia
Microsoft bought Massive in 2006 for like $300million, dynamic in-game advertising was a big business
In-game advertising - Wikipedia
and now everyone is exploring bringing it back, especially as companies take more and more risks on F2P and are looking for incremental revenue streams as competition heats up and retention gets harder and harder.
It's also ownable, targetable inventory you don't have to give away to Google or Facebook since it's your audience ecosystem
Strikes me as sorta funny cause this is like a weird twisted version of what crypto fans believe NFTs will be like, that they'll just transfer from one game to another seamlessly.
But here there's an actual financial incentive for publishers to include the cross game ad functionality, with the advertisers as the actual customer.
But here there's an actual financial incentive for publishers to include the cross game ad functionality, with the advertisers as the actual customer.
This is from an old Sony TV patent, isn't it? Something like you have to shout the advertisers name to skip the ad. That would've been infuriating lol. The small advert I get on my Samsung TV UI is annoying enough.