How the Lincoln Project's brutal anti-Trump ads could remake US politics
Lincoln Mitchell writes that if the Lincoln Project's anti-Trump ads are effective -- and contribute to Joe Biden's win-- the organization will have empowered a handful of political consultants, who will be well positioned to influence the new president or help remake conservative politics.
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Lincoln Project co-founder Reed Galen says these ads are meant for an audience of one: Trump himself. And they seem to have been successful at getting inside Trump's head, with the President taking pains to make a show of his ability to drink water with one hand at his Tulsa rally.
But will these ads get inside the heads of the voters enough to affect the election?
While this undoubtedly will help Biden in the election, it may also ultimately change the tenor of his presidency.
If Biden wins, organizations like the Lincoln Project will have newfound influence and options. They will be among the many groups, including progressive Democratic activists, organized labor, LGBTQ voters and voters of color who can claim to have helped elect him. Unlike those other groups, the Lincoln Project, while virulently anti-Trump, is made up of conservatives. They will be well positioned to be a conservative counter to the progressives who would like to see a President Biden tack left once elected.
Among the project's more prominent members are George Conway, an influential conservative lawyer who is married to top Trump aide Kellyanne Conway, as well as some of the party's most well-known political operatives including Steve Schmidt, Rick Wilson and John Weaver. Their work is attracting attention across and beyond the political spectrum, from comedians to conservative critics to progressives who do not trust the Lincoln Project.
For Trump haters, each new Lincoln Project ad brings a jolt of excitement. For Trump lovers, each new ad is a source of outrage and anger. For Biden, should he win, the effect of the Lincoln Project's campaign will have been the empowerment of a handful of smart political consultants positioned to influence the new president or help remake conservative politics.
These are the two ads mentioned in the opinion piece: