Content published with the Editorial label may only be used in an editorial manner, relating to events that are newsworthy or of public interest, and may not be used for any commercial, promotional, advertising or merchandising use. However, in certain very limited instances, you may otherwise have the rights to IP in content that is labeled Editorial.
For instance, you may be the advertising agency for a brand/IP owner or you may be the brand/IP owner itself purchasing content. If that is the case, you may use the Editorial content commercially, assuming you have the rights clearance through other means. But, you must have all the intellectual property rights necessary from the IP in the content and this is usually only the case for a brand/IP owner vendor or for a brand/IP owner itself. As a rule of thumb, if you wonder if you have these rights, you don't. It is usually very clearly set forth in a contract. The burden and risk of confirming these rights is on each user individually if they move away from the Editorial Use restrictions. For everyone else, these Editorial restrictions include not using that material in the following ways:
- Products may not be used on any item/product for re-sale, such as a video game or t-shirt.
- Products may not be used as part of billboard, trade show or exhibit display.
- Products may not be used in any defamatory, libelous or otherwise unlawful manner whether directly or in context or juxtaposition with specific subject matter.
- The material may not be incorporated into a logo, trademark or service mark. For example, you can't use Editorial content to create a logo design.
- The material may not be used for any commercial, non-news related purpose.
