Early releases for special-editions are getting out of hand. It was whatever when it was "only" 3 days, but 11 days are crossing the line. Perhaps most publishers are sensible and avoid penalizing their standard customers, but this EA program should not be accepted as okay. 3-day ultimate editions got normalized, so now businesses are trying to push it as far as possible until a backlash happens. Gamers have successfully "defeated" a Deus-Ex pre-order program.
This is the situation:
• EA delays the game by one month
• EA sells the 11-day early start to those who pay $10/month
I don't think that it is a smart business decision in a long run. It is a direct damage to the standard customer experience in order to create some fake value in the sub/special editions. Give them some closed betas, cosmetics, gems or XP boosts.
"Just" pre-ordering the game should not put you in the brackets of an 11-day penalty. I assume people aren't too enthusiastic about BFV, so they don't care as much. However, this is bad, right?