Via: https://tech4gamers.com/xbox-blizzard-before-activision/
Tech4Gamers: It seems like this deal was a long-time goal for Xbox. In the most recent Xbox Era Podcast, we learned that Microsoft tried to buy Blizzard almost two decades ago. Episode 105 of the Podcast featured an Xbox veteran, Ed Fries. The information comes courtesy of Ed's answer to a question on the Podcast.
As the video shows, Ed was asked about an acquisition he had wanted to do. Interestingly, one of the studios he named was "Blizzard." He said,
It should also be noted that this was before Blizzard became the big name that it is today. Ed explained that prior to Activision's buyout, Blizzard was sold three times. Once they developed World Of Warcraft, it became impossible to buy the company.
It is certainly interesting to learn about the past of gaming companies like Xbox. Perhaps, even back then, acquisitions were something that Microsoft would resort to as a newcomer to the industry. Currently, Microsoft is only moments away from buying Activision Blizzard. While the deal has been subject to attention from concerned authorities because of the $68.7 Billion sums, it is clear that Xbox has no intentions of stepping down.
Tech4Gamers: It seems like this deal was a long-time goal for Xbox. In the most recent Xbox Era Podcast, we learned that Microsoft tried to buy Blizzard almost two decades ago. Episode 105 of the Podcast featured an Xbox veteran, Ed Fries. The information comes courtesy of Ed's answer to a question on the Podcast.
As the video shows, Ed was asked about an acquisition he had wanted to do. Interestingly, one of the studios he named was "Blizzard." He said,
However, it seems like this deal was a long time goal for Xbox. In the most recent Xbox Era Podcast, we learned that Microsoft tried to buy Blizzard almost two decades ago. Episode 105 of the Podcast featured an Xbox veteran, Ed Fries. Ed is one of the most prominent figures on the Xbox team. He led the team that made the original Xbox in the late 1990s, and he also played an important role in the acquisition of developers like Bungie and Rare.
It should also be noted that this was before Blizzard became the big name that it is today. Ed explained that prior to Activision's buyout, Blizzard was sold three times. Once they developed World Of Warcraft, it became impossible to buy the company.
It is certainly interesting to learn about the past of gaming companies like Xbox. Perhaps, even back then, acquisitions were something that Microsoft would resort to as a newcomer to the industry. Currently, Microsoft is only moments away from buying Activision Blizzard. While the deal has been subject to attention from concerned authorities because of the $68.7 Billion sums, it is clear that Xbox has no intentions of stepping down.
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