People calling the headline "clickbait" didn't read the article at all. "What is the point of Xbox" is not only a perfectly relevant question related to the article, it actually attempts to answer it, and that answer forms its core thesis: the point of Xbox is short-term financial results and scale, and anything that doesn't achieve those things will eventually get sacrificed. The point of Xbox is markedly different from other platform holders, which at least give the impression that artistry and experimentation are important to them, and are willing to see beyond the next fiscal year when it comes to funding studios. Microsoft killed two studios because they had the audacity to be in the wrong part of a development cycle that is so common in the industry that you have to be willfully obtuse to not understand it.
(I'm not actually convinced that the other platform holders don't also prioritize short-term financial results and scale to some degree, but even if the difference is only in degree, it does feel like it's there.)
And setting all that aside, personally, I too wonder what the point of Xbox is in my life. What do they offer me that other platforms and companies don't? To be fair, it's a question I ask of Playstation as well, and even Nintendo, though it's pretty easy to come up with an answer there. Just "giving you a place to play games" isn't enough, not in a world where you can play games on so many devices, including ones that aren't inextricably tied to a single platform like PC.
