Fred Perry stops selling polo shirt after it becomes associated with far-right group
The clothes brand has described the issue as "incredibly frustrating" and condemned the far-right views.
news.sky.com
"Despite its lineage, we have seen that the Black/Yellow/Yellow twin-tipped shirt is taking on a new and very different meaning in North America as a result of its association with the Proud Boys. That association is something we must do our best to end."
Can't help but think a better way would have been to just run ads featuring POC and LGBTQ people wearing the shirt and then watch the tantrum unfold.