I tend to be someone that is hopeful about being able to reach people through discussion, but anyone who seriously sees this as anti-male is beyond reach. Those YouTube dislikes and comments are disconcerting to say the least.
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Gillette’s inspiring new ad addressing toxic masculinity asks: “Is this the best a man can get?”
- Thread starter MouldyK
- Start date
https://gillette.com/en-us/the-best-men-can-be
They at least address it and what their new efforts will be here.
I do think some of the levels of scrutiny yall are applying are unreasonable though. Corporations are profit driven yes, but they do not have to address social issues this directly and this openly to their base. Corporations are made of people and people in them are able to afflict some level of positive change. A company coming out and acknowledging they have a responsibility is a positive. It doesn't all have to come from some deep evil intention.
I just didnt want to drag this into a discussion about the movements. In any case, I'll back out of this topic, no hard feelings and thanks for your insights.
Why do angry white men always want black guys to be equally represented in negative portrayals, when they're not equally represented by population? And that the example of a minority doing the same thing is tokenism?
I guess. It's just weird. Actively missing the point.
Great ad, but I'm not surprised at the negative reaction.
Some men simply don't want to change the way they act and behave, they see it as a sign of weakness or failure, which is toxic in itself.
Some men simply don't want to change the way they act and behave, they see it as a sign of weakness or failure, which is toxic in itself.
Dude's counting the number of minorities to get pissed over. Like the point was about toxic masculinity.
I don't think it's unreasonable to expect Gillette to put the same level of emphasis on themselves in the commercial as they did in the press release that you posted. Instead, the commercial chooses to focus on experiences that men and women face on a regular basis and ignores the point of where Gillette had an influence on brewing these ideas and expectations within the culture. Which in turn, comes off as very sterile and corporate to the point of hypocrisy.
This is where you and I differ, you see corporations as being made of people having the ability to afflict some level of change. I'm way more cynical given what we've seen corporations do regardless of being made of people that had the ability to afflict change, from gross exploitation of labour and people, all the way down to putting money ahead of people. Obviously, not all corporations are like this.
I loved the ad, but my heart sank when I saw the like-to-dislike ratio. It's meaningless, all of it. None of this is gonna matter if people don't change.
Honestly, its a < 2min ad. I don't think the point was to be a dissertation about their role in promoting toxic masculinity. It's more about challenging men to be better and how they are going to start to take responsibility. They acknowledge it. I dunno, the way you are talking I honestly don't think anything would satisfy you based on everything you've posted.
Advertising influences everything. So a corporation admitting they need to change the way they advertise is something that has to come at an organizational level. Sex sells. There isn't much reason they need to make any drastic shifts in their marketing besides general trends. The fact they put this out implies people within the organization wanted to promote some sort of change. And corporations obviously will still do shitty things because capitalism it is still a profit driven model that is easily exploited. But it feels like it's just ignoring reality to think that because corporations are shit on some issues, they can't therefore strive to be better on other issues.
I haven't even looked at the youtube comments or twitter replies and the reactions from some dudes here are fucking NUTTY
Love this ad, I'll buy some next time.
I want to support companies that feel this way, if I have to support companies.
I want to support companies that feel this way, if I have to support companies.
The comments on that video are super disheartening. Openly sexist and racist and just not even willing to try and see the message.
The person who gets offended at this ad... I can't see any hope for them. They just can't self reflect at all, they can't be introspective, they can't... think, they can't question things. They see no purpose in self improvement or spreading a positive message. They either want to be victims or rage against this apparently liberal agenda of being a good person. It's really sad.
Powerful ad.
Always crazy to see people react negatively to something like this. In most cases, it's people being offended by people being offended. Here, it's literally people being offended over an ad that's opposed to sexual harassment. Like, how do you go against an ad like this without seeming like a complete asshole?
Always crazy to see people react negatively to something like this. In most cases, it's people being offended by people being offended. Here, it's literally people being offended over an ad that's opposed to sexual harassment. Like, how do you go against an ad like this without seeming like a complete asshole?
It's a great ad and people who get offended by it need to seek help.
It broke my heart when I found out that the man that made some of my favorite pieces of video game music is a giant shit head. I'm over it but damn does it suck.
It broke my heart when I found out that the man that made some of my favorite pieces of video game music is a giant shit head. I'm over it but damn does it suck.
I've talked to numerous dudes about this ad today and no one understands where all this toxic hate is coming from. The ad showed men protrayed as bullies as well as men who stood up to bullies. Why do so many men see themselves as the bully? Says a lot.
Guess I don't surround myself with toxic, overly sensitive guys.
Guess I don't surround myself with toxic, overly sensitive guys.
Oh wow, didn't see the like/dislike ratio on YouTube either. The internet was a mistake.
Like those people jokingly commenting about not being able to so much as make eye contact with a woman without being reported to HR.
Just stop harassing women. Holy shit.
It really does say a lot about someone who feels attacked by this ad.
Like those people jokingly commenting about not being able to so much as make eye contact with a woman without being reported to HR.
Just stop harassing women. Holy shit.
I'm not one to dig through tweets but that certainly stood out lol.
Anyway, people in gaming have shitty opinions. News at 11
The best thing that ever touched Piers Morgan's face was Jeremy Clarkson's fist.
hey now, just last page we had "I'll have you know i'm a Liberal who Hates Trump, but why aren't there any blacks being degenerates in this advertisement?"
It was a calculated video designed to get the reaction it received. They could easily have gotten the same message across without the ham-fisted drama scenes. Show a man crying, hugging his child, pulling away from a fight, etc. Show men breaking these mores in a positive light. I get this was a play off the original, but they over compensated going from glamour to adversarial. Also sticking with the only demographic you can possibly paint negative just shows how safe and by the numbers this was.
I'm still using their products but this is a fairly strange thing for a company to put out. Imagine if Dove's woman's image campaign focused on female toxicity and the pressures woman put on each other? Thankfully rather then delve into that they focused on trying to address unrealistic body image. Also, let's be honest here anyone receptive to this is most likely not it's target. But people are talking about Gillette a lot so, win.
I'm still using their products but this is a fairly strange thing for a company to put out. Imagine if Dove's woman's image campaign focused on female toxicity and the pressures woman put on each other? Thankfully rather then delve into that they focused on trying to address unrealistic body image. Also, let's be honest here anyone receptive to this is most likely not it's target. But people are talking about Gillette a lot so, win.
Thank god.
I have no idea what the point of your post was, and I read it multiple times. "It's calculated to have a good message"? "Women are toxic too, so male toxicity doesn't really matter"? "Why didn't they make me look better"?
No those people never respect their mother, they just "love" their mother. Well, they actually "love" that their mother always treated them like a prince.
Actually, they don't really give a fuck about their mother. They just miss their asses being wiped and their meal being fed.
Was
Considering your response I don't think you actually care about what I'm trying to say.
Edit:. Please show me where I said anything related to the bolded.
Considering your response I don't think you actually care about what I'm trying to say.
Edit:. Please show me where I said anything related to the bolded.
You do realize that female toxicity manifests in a completely different way to male toxicity, right? And that Dove has had several different angles in their positivity campaign over the years? Right?