Gillette has taken on the ever important episode of toxic masculinity, absorbing an argument into their brand.
an anti-capitalist analysis of the ad
please watch the entire thing before commenting
Gillette has taken on the ever important episode of toxic masculinity, absorbing an argument into their brand.
They actually agree with the messageI'm trying to watch the whole thing before commenting, but failing, obviously. 10 minutes in and these people are insufferable. Their take so far is 'fuck the message because it's an ad'.
I'm trying to watch the whole thing before commenting, but failing, obviously. 10 minutes in and these people are insufferable. Their take so far is 'fuck the message because it's an ad'.
Edit: ok, finished watching it... They remain insufferable throughout. As Helios mentions below me, they do agree with the message, they just don't agree with the message being put forth by a company as a form of advertising. Which is horrible to me. It basically says f*** Gillette for even trying to say something, because Gillette might benefit from it. Of course Gillette knows they're going to benefit from this, it's an ad, that's what ads to do. But their criticism of it essentially suggests that these sorts of messages, no matter how obvious, should be disregarded if they come from large corporations. That, and their use of buzzwords like woke and milquetoast over and over and over again just annoy me.
That ad is going to reach more people than your Youtube video.
Here's the deal.
Ads are gonna exist.
I'd rather they say this than buy Gillette and get laid.
^^^Here's the deal.
Ads are gonna exist.
I'd rather they say this than buy Gillette and get laid.
Here's the deal.
Ads are gonna exist.
I'd rather they say this than buy Gillette and get laid.
This is my take. Yes capitalism sucks, yes they're doing this for profit. But I'd rather their audience be hit with a message that actually means something and needs to be said than usual shallow bullshit.Here's the deal.
Ads are gonna exist.
I'd rather they say this than buy Gillette and get laid.
Isn't there still an argument to be made that these corporations only can gain from sowing discord among us? It's basically a way to co-opt social progress while distracting everyone from the many problems of these giant corporations? Coke and Nestle are basically doing the same lately.It's getting people talking about the subject and raising awareness, I can't find fault in that even if the company behind it overall probably doesn't care at the highest levels or that their message about targeting the individual won't magically solve things because the problem is institutionalized.
Isn't there still an argument to be made that these corporations only can gain from sowing discord among us? It's basically a way to co-opt social progress while distracting everyone from the many problems of these giant corporations? Coke and Nestle are basically doing the same lately.
As long as this is the network that we disseminate these messages through youre always at risk of the message changing to chase the money
If it made Gillette more cash to say that beating your wife is a good way to keep her in line and a harmonious household theyd do it in an instant. Remember, advertising is completely amoral and will do whatever it needs to do to get its message to the biggest audience.
e: Oh my God is that Peter Coffin? I dont remember what was funny about him but something was.
The wife kissing her perfectly shaved husband on the cheek is not acceptable anymore? Interesting.Doesn't part of the advert deal with how previous Gillette advertising is unacceptable today?
I'm trying to watch the whole thing before commenting, but failing, obviously. 10 minutes in and these people are insufferable. Their take so far is 'fuck the message because it's an ad'.
Edit: ok, finished watching it... They remain insufferable throughout. As Helios mentions below me, they do agree with the message, they just don't agree with the message being put forth by a company as a form of advertising. Which is horrible to me. It basically says f*** Gillette for even trying to say something, because Gillette might benefit from it. Of course Gillette knows they're going to benefit from this, it's an ad, that's what ads to do. But their criticism of it essentially suggests that these sorts of messages, no matter how obvious, should be disregarded if they come from large corporations. That, and their use of buzzwords like woke and milquetoast over and over and over again just annoy me.
Yeah this is where I'm at. The byproduct is that millions of people are seeing the message and thousands of people are talking about it. Sure, shitty capitalism, but if being a good person becomes profitable, I'd say that's the best we can hope for in the meantime. I consider this a positive and not a negative, even if it's not a message delivered in good faith.My take: Ads already influence culture. I welcome companies trying to change the bad parts of culture while advertising.