Source (in Portuguese):
https://pplware.sapo.pt/jogos/kratos-e-atreus-de-visita-ao-dragao/
Video:
In short, Sony Portugal are teaming up with FC Porto to celebrate Fathers Day here in Portugal (though, the actual day is only on the 19th).
The reasons being that a) this will reach a lot of people (not only in the stadium, but at home too I'm guessing) , b) thematically, the story of Dad Kratos and Atreus fits with the whole Fathers Day thing and c) FC Porto have been going strong on the internal marketing front, thus they likely become a prime candidate for this (and other similar events).
As to what exactly the celebration will be, who knows, could just a be a fancy trailer projected onto the field (like that NBA game some time ago) or it could be something else entirely. Tomorrow will tell!
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Man Sony is going all in with the marketing! Niice! Never seen them going at it this agressively, at least not here. Hope all this effort pays off for them :D
https://pplware.sapo.pt/jogos/kratos-e-atreus-de-visita-ao-dragao/
Video:
In short, Sony Portugal are teaming up with FC Porto to celebrate Fathers Day here in Portugal (though, the actual day is only on the 19th).
The reasons being that a) this will reach a lot of people (not only in the stadium, but at home too I'm guessing) , b) thematically, the story of Dad Kratos and Atreus fits with the whole Fathers Day thing and c) FC Porto have been going strong on the internal marketing front, thus they likely become a prime candidate for this (and other similar events).
As to what exactly the celebration will be, who knows, could just a be a fancy trailer projected onto the field (like that NBA game some time ago) or it could be something else entirely. Tomorrow will tell!
---
Man Sony is going all in with the marketing! Niice! Never seen them going at it this agressively, at least not here. Hope all this effort pays off for them :D
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