I had known about their games such as Otogi, Lost Kingdoms, Echo Night, Armored Core and Adventures of Cookies and Cream, but had never associated those games with the studio. So their name was probably less known on message boards than pre-P3 Atlus, NIS or Gust. Heck, the only reason I even knew half of those games was because I had started digging deep into the PlayStation library for gems before the console was phased out from brick and mortar stores. The only reason I checked out King's Field at all was because the previews for Demon's Souls fascinated me at the time.