even better Microsoft reaches into there back pocket and buys Sony. The ultimate checkmate
Is it time for Phil Spencer to get more aggressive?
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Phil Spencer should buy the dino crisis IP and give it to.........double fine to make a new game.
I think you're right there's a lack of perspective when it comes to business.
Also I didn't mean to say that the xbox brand was dying. It's obviously in a healthy position, I just meant that the xbox one console isn't doing to great compared to the ps4 and the switch.
I can also guarantee if the xbox one was selling better than the ps4 then it would have more exclusive timed dlc or games.
I take that over creating a rabid fanbase that destroys their playstation because a game is ported to PC. You reap what you sow and companies shouldn't deal with these shitty tricks to raise brand loyalty to toxic levels.
I know they're businesses. It just seems like you're trying to apply something noble here with your distinction. All those companies want to be the popular kid. They all engage in this. Just look back on Phil's tweet about UE5 and HB2. He was intentionally being ambiguous there because they wanted some of the spotlight too.
Perfect first post.
Console wars need to die and stay in the past. We're all gamers and enjoy the same hobby. I prefer Spencers less cut throat approach to marketing and PR
This. A lot of Phil's message reminds me of Reggie flipping conventional Nintendo wisdom on its head by specifically targeting non gamers. Not to say that MS is doing anything like nintendo to win the hearts of non gamers, just in the sense he seems to be inclusive and wants people to play games together. It's not about sales figures or review scores, it's did we make a game that people liked and did we make it available to as many people as we could.
You're right.
The wild part is, Apple didn't need to do that, be so aggressive.
The iPhone outsold the previous model every year until recently. Despite what Samsung was doing. But yeah, I forgot about that side of Apple, lol.
I was just thinking about how they shifted focus from market share to profits after Android got huge.
Spencer needs to stop tap-dancing on glass eggshells and drop an epic late 1980's WWF caliber promo. Complete with Macho Man ski goggles!
His approach is fine. Why does everything have to come down to consoles sold? It's better with three consoles that provide different things, unlike the PS2 where we basically got the same on all three formats. Xbox is a great value if you want 80% of the games for a lower price, while Playstation and Switch have more exclusives but worse deals.
Phil has been very aggressive
Better hardware
Better services
Enormous investment in 1st party studios
Phil is breaking the bank on next gen, and we will start to see the return on those investments soon
Saying you want his demeanor to be more aggressive is silly
Better hardware
Better services
Enormous investment in 1st party studios
Phil is breaking the bank on next gen, and we will start to see the return on those investments soon
Saying you want his demeanor to be more aggressive is silly
OP
OP
I've really shown my ass by starting this thread and I apologise. I swear I've asked a mod to close it, because it's only going to degenerate into console war nonsense (which I admit is entirely my fault).
It was based on a misguided premise. Phil should keep on keeping on, and leave the console war to the idiots. He loves games, we love games, let's leave it at that.
Really looking forward to the debut of the PS5, and the Xbox Series X first party showcase. A new generation is imminent, and that's a cause for celebration.
It was based on a misguided premise. Phil should keep on keeping on, and leave the console war to the idiots. He loves games, we love games, let's leave it at that.
Really looking forward to the debut of the PS5, and the Xbox Series X first party showcase. A new generation is imminent, and that's a cause for celebration.
Ok but how gamers would benefit from this? They have money for any game already.
People talk like they are profiting from MS/Xbox lol
It is very strange to ask a person to change their personality to improve the fate of your preferred video game platform.
PS4 install base advantage gave favorable marketing deals to Sony every time. Nothing Phil could do. Going into next gen Sony is going to create a 'soft landing' for PS4 owners via BC and probably a price advantage over the SX. An 'aggressive' move from Microsoft would be to subsidize and match the price of PS5. I don't think their online streaming or subscription offerings are a strong differentiator for them. Nothing speaks to gamers better than price and big fresh popular games. Microsoft will get some of those games but not all. Their 1st party studios just aren't as strong. But they have the strongest box by a couple metrics so coming in with price parity would be their only aggressive move I can see.
I'm thinking this too.
There's just so many comments on this thread about MS's infinite war chest and how they should buy every big developer out there just so people could feel better about their purchase. Why does it matter so much? You will get those games anyway from those same publishers. They definitely aren't buying any major third party studios or any public company.
These same people talk all the time how anti-consumer it is to have timed exclusives. That's just how it is sometimes, we can't do anything about it and it's just silly to somehow take it personally. It's just business and you're free to buy whichever console you like. Go and buy PS5 if it has the games you wanna play.
Something like a marketing deal just isn't a big deal. It's just one tiny part of marketing a console. Like in any kind of marketing, Sony just probably gets better deals than MS at the moment as they have a much bigger customer base. This is a very basic principle.
For the same amount of money, EA has the marketing targeted to substantially more potential customers for FIFA on PlayStation than on Xbox. And as we know, This still doesn't matter too much as whatever console has sold more will sell more copies of any game also.
As an xbox only gamer I'm perfectly fine with the way Microsoft have been handling things, I really don't care about sales figures, exclusive marketing deals or game engines shown on one particular console.
Can't wait to see what Microsoft have to offer next gen.
Can't wait to see what Microsoft have to offer next gen.
That's such an obvious loser's speech
It's easy to advocate for the lack of exclusivity when your company's firt party exclusives have been missing or being disappointing for years
Phil's speech is a reflection of Xbox hardware low sales and lacking first party software output
He doesn't want to compete because he realised that he can't compete
This is the right strategy for the moment, but you can bet that if MS takes the lead next gen, this mentality would change quickly
And competition is awesome for the players, so I really hope that the studios acquisitions and etc. results in more games from MS in the future
Viral spread. I've been spreading the demo to all my younger cousins and telling them how amazing the graphics look on PS5. And then they proceed to post on their insta, tic too, SC media.
Please show me these unreal engine tech demo posts on tiktok because that sounds like something said by someone who has no idea what the platform is
They just prefer to use their money on things like RDR 2 on GP
Eh, he's tended to back up the "for everyone" stuff with things like the Xbox Accessibility Controller which I don't think they expect to be a profitable venture for them. Alongside other initiatives, I do think its something he does believe in
I don't know how tic tic works, but definitely the other two.
Fallout 4band 76 feeling so dated when it was out has worried me tbh.
I think the Xbox division has really moved towards a service above hardware approach. They're not trying to push the console so much as Game Pass, for instance.
With friends like these...
a few thoughts on these points.
Phil doesn't like third party marketing that excludes the community. He's happy to attach his brand to great games but in the age of cross platform gaming splitting the player base is a double edged sword.
cod marketing is also interesting, under ms they only paid to get map packs early for 30 days. Now Sony seems to pay for whole modes or most likely Activision is making modes and content to sell in exclusive marketing deals. They did it to destiny aswell. In that scenario where the content is made to be sold as an exclusive and it's not a platform holder gating then I hope MS just opens the cheque book
the first party showcase is going to be a banger and it will be in july. I think they know this is the one to sell the ecosystem beyond the first few years so we are going to get a huge slate of announcements for the next 5 years
as much as some people want to compare them directly. Xbox and PlayStation aren't direct competitors anymore, they for sure are business rivals but they have their philosophies which deviate from each other. Sony focuses on hardware and then invests in games to sell that hardware. It's why the first party feels the same from a gameplay perspective (third person over the shoulder action adventure) but they make stories and visuals the top priority. Xbox is a software and services company now with hardware to execute the best performance they can fit into a console. It's why their releases are so different visually and gameplay wise, they want to cast a wide net for gamepass subs and live accounts.It's why they sent cuphead and ori to switch to grow live accounts and why they now are working on integrating PC into their software and services.
No one can tell you which philosophy is the right one right now only time will tell
Many would not be pleased if Microsoft did the same deals like the FFVII Remake or Street Fighter V. Third party deals have always existed yet Sony gets less flack for it.
And have all the official accounts tweet "fuck you" to show it was aggressive.
There is some truth to this, but Microsoft is not some struggling little company, so I'm not going to feel bad for them. It's not like they haven't earned the ill will of people in the past, even if they're a very different company today.
Fortunately for them, the gaming industry is one where throwing money at the problem, even creative ones, is often a viable strategy.
MS have been doing that so I'm not complaining.
I spent almost 1400 hours this gen playing Microsoft Exclusive Age of Empires II HD (my game of the decade). Your argument is invalid.
Phil is competing for larger stakes than mere hardcore console market. Because that brings Microsoft more money in the long run.
It's the winning move, because he's rewriting the rules of competition into format that favours Microsoft. And we all get amazing value and services (BC, GamePass) out of it.
The only ones who feel this is a "loss" are those who can't let go of console wars and need them to validate their choice of entertainment box.
Welcome to a special fall edition of Inside Xbox. Tonight we're going to stream from every country in the world where we'll smash every PS5 on camera that we can get hold of. And we're doing this all for you in the name of ruthless aggression, OP!
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