As far as representation goes there's two factors people need to take into account, first, most devs in the West are white and male and second, there's definitely a believe that most hardcore gamers (i.e. people who buy more than just CoD or FIFA) are also white and male, so, consciously or subconsciously this is the group pubs and devs are trying to cater to because they think it makes more sense from the business perspective. And that's not going to change anytime soon. This is why it's a bit sad to read that someone like Rami Ismail, a prominent POC, Muslim dev, doesn't think that it's his job to make a protagonist representing his culture. Like, he's not wrong, but at this point it means nobody is going to do it.