28 million doesnt even match the performance an act like Blackpink managed in 24 hours, let alone nearly a week and on a channel with 16 million subscribers at that. Beyonce's biggest videos of all time only managed under around 700 million views on there and those are nearly a decade old. That would leave well over 100 music videos ahead of her most popular one (Halo). Nothing she has released in the past 3 years have even garnered 300 million to date.
28 million is on a surprise drop with no promotion. Dunno what her older videos have to do with this - it's not that surprising that old megahits will be consistently racking up views over the years.