The workers built it. The workers run it. They are exploiting that labour for their own profit. Thus, anyone supporting them are corporate bootlickers. It's not that hard to understand.
On the employment side, it's a similar story.
The workers can quit at any time. Yet, they'd rather stick around and be "exploited" than simply quit and move on to the next $15/hr unskilled labor job.
On top of this, employees terminated for performance seem to want back in to this exploitative situation, wasting valuable time complaining about the performance standards of a former employer instead of simply moving on to one of the many superior employment situations available to them.
In your world, hundreds of thousands of adults are behaving irrationally.
Bezos and Amazon have repeatedly and directly influenced public policy that affects millions of people. Do not be naive.
While that may be true, that still puts them in a category far away from the one relevant to "bootlicker".
My point stands that they've put together an offering for customers, employees, and partners so good relative to the options that they're basically looked at as the only option. No tricks, no crazy marketing ... they just went out and did the hard work of building the best, and people recognized it and continue to reward them massively. That's incredible and exactly the kind of American success story you'd think people would rally behind.