AR has great potential to be used in real world uses as a tool, less so as a gaming experience.
I mean. Maybe. But there's something immensely unique about a character in a crime mystery/narrative game sitting down in YOUR chair or on YOUR couch. Young Conker was derided. But still - 3D platforming on YOUR STUFF. I agree gaming on AR is not the focus now, for sure. But I don't agree that AR is FUNDAMENTALLY not applicable to gaming.
That was my first thought too that they are starting to back away from VR 🤔
Closer to 5%.
I don't think any of this quite so simple.
With that said, I do agree here.
As someone who works in consulting/training field, adoption of AR and VR is a reaaalllly tough sell. The value proposition is the hardest part, while you can make a case that in physical labor situations where safety/liability is certainly easily mitigated by selling a couple oculus kits with a training course preloaded (which we have done successfully) is way less costly than paying an employee's medical bills that uses that dangerous machine wrong, they still put a price on people's heads. And most time's they would rather roll the dice since the serious injury rate is fairly low and already built into their budget. Definitely have to get the right minds in the room that want to innovate.
Shure, its definitely not easy. There are a lot of folks that still dont see the benefit.
Where did I say shut it down?
I mean, I think the advantage gaming has over commercial space is that the gaming/tech community loves to get a hot new thing even if the cost is less than ideal. The space I really enjoy working in though is gamifying training experiences. In some companies, especially in the health/pharma tech industry, employees love to compete against one another so we can make some cool experiences that way. Even for employee engagement and wellness. In the before times (before covid) and staff were working on large campuses, you could make an AR experience that mixes up getting employees away from their desk to visit "landmarks" around campus, which gets them up and out, taking short breaks. Then you tie in continuing education opportunities in their field/position to those landmarks and now they learned something, took a break, and had fun trying to beat their peers at an activity.
Looks like I was wrong, I remember looking at the stats a year or two ago and they'd sold through around 1.5 million units. Looks like it falls in the 4-5 million range now. Still a relatively small addressable market.
I think you're mistaken. Phone AR is a bit janky still, but you're MASSIVELY underestimating the technology if you think that we still lack the power to accurately interpret visual data and map things onto that. Consider the lowly snapchat AR filter - performant, surprisingly advanced spatial understanding and vision-based tracking, easily used and quite effective. Consider, again, that the FIRST Hololens games were able to interpret your sofa, your chair, your table, your floor, your walls - and then literally play in, with, and among them.
It's all very weird. They really need to give us some clarity (should have done months ago).
Shure, that IS a bonus over the comercial space.
I know all of those. But is it in a phone?
