M&S in legal claim against Aldi over Colin the Caterpillar trademark
The retailer said it was taking action against its discount rival as it wanted "to protect Colin, Connie and our reputation".
Aldi one is on the left, M&S one on the right.
Marks & Spencer in legal claim against Aldi, alleging they ripped off their caterpillar cake.
- Thread starter It’s Time To Go
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Aldi one is on the left, M&S one on the right.
I was about to say that. Tesco and Asda definitely have their own versions. I didn't even know M&S did one, let some that it was the 'original'
I was about to post this picture, surely it could be argued that it's generic at this point.
Might as well go after all the caterpillar cakes then no? Besides M&S is expensive.
Might as well go after all the caterpillar cakes then no? Besides M&S is expensive.
A chocolate log-roll cake with decoration can't be defended, but Aldi's design with the same white face and chocolate button eyes is fairly blatant in this instance. If it was a blue face with jelly-gem eyes, I doubt this would be going ahead.
It is. And it's definitely not new either. Probably around 20 years now no? I definitely had a caterpillar cake in my childhood and I don't think it was from M&S either.
I guess they decided that the face was the intellectual property worth protecting.
Might as well go after all the caterpillar cakes then no? Besides M&S is expensive.
In all other ways they are essentially the same.
To add to my point:
Anyone can draw and sell pictures of a transforming truck robot. The idea of a transforming truck-robot isn't copyrighted. But if that transforming truck-robot has the details of a red cab-chest, blue legs, hands and head, with a face guard, that's Optimus Prime.
This is Sainsbury's and it also has a very similar face too.
If they're going to go after Aldi on that basis they should go after Sainsbury's too.
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This is Sainsbury's and it also has a very similar face too.
If they're going to go after Aldi on that basis they should go after Sainsbury's too.
Yep.
Yeah I'm confused why they're choosing now to do this. Aldi an easy target?
Might as well go after all the caterpillar cakes then no? Besides M&S is expensive.
M&S clothes sales has been free-falling for at least a decade. Makes sense that they gotta pick on Aldi and protect their only profitable asset of their business to still be relevant.
By British standards of cakes it's actually not bad. UK cakes are generally boring, dry, bland as fuck and lack in flavour unless you're royalty or a tory.
By British standards of cakes it's actually not bad. UK cakes are generally boring, dry, bland as fuck and lack in flavour unless you're royalty or a tory.
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I agree totally! Just wondering if there's any motivation besides PR
The caterpillar cake has such ubiquity these days I find a lawsuit kinda laughable. Nobody associates the caterpillar cake with M&S.
Unlike the other supermarkets it seems Aldi have closely copied the M&S design.
Might as well go after all the caterpillar cakes then no? Besides M&S is expensive.
"M&S sues cute redhead for caterpillar cake patent infringements"
M&S - Colin
Aldi - Cuthbert
Tesco - Curly
Sainsbury's - Wiggles
Asda - Clyde
Well marks clearly has the best name so I would hope they win in court.