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sfortunato

Member
Oct 25, 2017
6,740
Italy
If FFXVI is a decline for the series(Which is something I also think it will happen), then a sales decline in the JP market would be felt even further. FF XV and VIIR were > 1 million sales in Japan alone. Could a decline to, let's say, 800-600k be offset with overseas sales? I really don't know what to expect from XVI. Maybe, if the title truly is good and Yoshi P delivers, the WoM will let it have better legs.

I think Square shouldn't worry about FFXVI performance in Western markets. The franchise is still pretty popular (especially thanks to its legacy) and the release of mainline FF entries is still treated as an event by Square and hardware manufacturers. Marketing push will be big and if quality is there FFXVI shouldn't have issues in performing as well as the previous entry. In Japan, though, I think the ceiling is the same as FFXV.
 

Deleted member 98338

User requested account closure
Banned
Jun 11, 2021
112
Tales of Arise Sales are Decent, not great and not bad. Depends now on the WoM and legs and the sales push to increase the reach.

PS4 post covid decline with lack of stocks initially, lack of price cut and deals impacted the momentum and the PS5 below average launch have hit playstation.

Delay of Games and lack of releases didn't help either, next 2 years will be critical for Playstation.
 
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Chris1964

Chris1964

SalesEra Genius
Member
Oct 25, 2017
11,155
PS4 10 months anniversary. PS5 top selling title for the same period is around 70k with only 3 going over 50k.

Media Create Sales: CY 2014 (2013 Dec 30 - 2014 Dec 28)

015./000. [PS4] Knack # <ACT> (Sony Computer Entertainment) {2014.02.22} (¥4.900) - 404.707 / NEW
049./000. [PS4] Metal Gear Solid V: Ground Zeroes # <ADV> (Konami) {2014.03.20} (¥2.838) - 142.928 / NEW
052./000. [PS4] Yakuza: Ishin! <ADV> (Sega) {2014.02.22} (¥8.190) - 137.213 / NEW
060./000. [PS4] Destiny # <ACT> (Sony Computer Entertainment) {2014.09.11} (¥7.900) - 124.251 / NEW
063./000. [PS4] Battlefield 4 <ACT> (Electronic Arts) {2014.02.22} (¥7.300) - 121.054 / NEW
066./000. [PS4] Grand Theft Auto V # <ACT> (Take-Two Interactive Japan) {2014.12.11} (¥7.400) - 118.214 / NEW
083./000. [PS4] Watch Dogs <ADV> (Ubisoft) {2014.06.26} (¥8.400) - 97.445 / NEW
094./000. [PS4] FIFA 14 # <SPT> (Electronic Arts) {2014.02.22} (¥7.300) - 87.788 / NEW
100./000. [PS4] Call of Duty: Advanced Warfare - Subtitled Edition <ACT> (Square Enix) {2014.11.13} (¥7.800) - 84.433 / NEW
116./000. [PS4] The Evil Within # <ADV> (Bethesda Softworks) {2014.10.23} (¥7.300) - 71.174 / NEW
124./000. [PS4] Final Fantasy XIV: A Realm Reborn # <RPG> (Square Enix) {2014.04.14} (¥3.143) - 67.822 / NEW
135./000. [PS4] The Last of Us Remastered <The Last of Us \ The Last of Us: Left Behind> <ADV> (Sony Computer Entertainment) {2014.08.21} (¥5.900) - 59.638 / NEW
139./000. [PS4] Tomb Raider: Definitive Edition <ADV> (Square Enix) {2014.02.22} (¥4.571) - 56.182 / NEW
141./000. [PS4] Infamous: Second Son <ACT> (Sony Computer Entertainment) {2014.05.22} (¥6.900) - 56.044 / NEW
142./000. [PS4] Killzone: Shadow Fall <ACT> (Sony Computer Entertainment) {2014.02.22} (¥6.900) - 55.751 / NEW
149./000. [PS4] Assassin's Creed: Unity <ACT> (Ubisoft) {2014.11.20} (¥8.400) - 52.037 / NEW
158./000. [PS4] Assassin's Creed IV: Black Flag <ACT> (Ubisoft) {2014.02.22} (¥8.400) - 48.509 / NEW
159./000. [PS4] World Soccer Winning Eleven 2015 # <SPT> (Konami) {2014.11.13} (¥7.600) - 48.498 / NEW
160./000. [PS4] Dragon Age: Inquisition # <RPG> (Electronic Arts) {2014.11.27} (¥7.300) - 48.497 / NEW
171./000. [PS4] Dynasty Warriors 8 with Xtreme Legends <Dynasty Warriors 8 \ Dynasty Warriors 8: Xtreme Legends> <ACT> (Koei Tecmo) {2014.02.22} (¥7.900) - 43.634 / NEW
184./000. [PS4] Call of Duty: Ghosts - Dubbed Edition <ACT> (Square Enix) {2014.02.22} (¥7.600) - 40.476 / NEW
185./000. [PS4] Diablo III: Ultimate Evil Edition <Diablo III \ Diablo III: Reaper of Souls> <RPG> (Square Enix) {2014.08.21} (¥7.800) - 39.877 / NEW
224./000. [PS4] Samurai Warriors 4 <ACT> (Koei Tecmo) {2014.09.04} (¥7.200) - 31.988 / NEW
252./000. [PS4] FIFA 15 # <SPT> (Electronic Arts) {2014.10.09} (¥7.300) - 26.518 / NEW
267./000. [PS4] Need for Speed: Rivals <RCE> (Electronic Arts) {2014.02.22} (¥7.300) - 24.043 / NEW
285./000. [PS4] Nobunaga's Ambition: Sphere of Influence <SLG> (Koei Tecmo) {2014.02.22} (¥8.800) - 21.038 / NEW
301./000. [PS4] Warriors Orochi 3: Ultimate <ACT> (Koei Tecmo) {2014.06.26} (¥6.800) - 19.766 / NEW
309./000. [PS4] Call of Duty: Advanced Warfare - Dubbed Edition <ACT> (Square Enix) {2014.12.04} (¥7.800) - 18.764 / NEW
310./000. [PS4] Guilty Gear Xrd: Sign # <FTG> (Arc System Works) {2014.12.04} (¥6.980) - 18.649 / NEW
316./000. [PS4] Child of Light <RPG> (Ubisoft) {2014.05.01} (¥1.980) - 18.362 / NEW
323./000. [PS4] Dynasty Warriors 8: Empires # <ACT> (Koei Tecmo) {2014.11.20} (¥6.800) - 17.082 / NEW
329./000. [PS4] Onechanbara Z2: Chaos <ACT> (D3Publisher) {2014.10.30} (¥6.800) - 16.610 / NEW
332./000. [PS4] Wolfenstein: The New Order <ACT> (Bethesda Softworks) {2014.06.05} (¥7.800) - 16.357 / NEW
340./000. [PS4] Omega Quintet # <RPG> (Compile Heart) {2014.10.02} (¥6.980) - 15.306 / NEW
341./000. [PS4] Thief <ADV> (Square Enix) {2014.06.12} (¥7.800) - 15.038 / NEW
346./000. [PS4] Driveclub <RCE> (Sony Computer Entertainment) {2014.10.09} (¥5.900) - 14.617 / NEW
355./000. [PS4] Middle-earth: Shadow of Mordor <RPG> (Warner Entertainment Japan) {2014.12.25} (¥7.600) - 14.113 / NEW
362./000. [PS4] The Crew <RCE> (Ubisoft) {2014.12.04} (¥8.400) - 13.863 / NEW
367./000. [PS4] Metro: Redux <ACT> (Spike Chunsoft) {2014.10.30} (¥5.800) - 13.543 / NEW
374./000. [PS4] NBA 2K14 <SPT> (Take-Two Interactive Japan) {2014.02.22} (¥5.800) - 13.065 / NEW
431./000. [PS4] Murdered: Soul Suspect <ADV> (Square Enix) {2014.07.17} (¥7.800) - 9.515 / NEW
439./000. [PS4] Nobunaga's Ambition: Sphere of Influence with Power-Up Kit # <SLG> (Koei Tecmo) {2014.12.11} (¥9.800) - 9.222 / NEW
466./000. [PS4] Trials Fusion <RCE> (Ubisoft) {2014.05.29} (¥3.980) - 8.404 / NEW
481./000. [PS4] Akiba's Trip: Undead & Undressed <ADV> (Acquire) {2014.07.03} (¥5.980) - 7.893 / NEW
489./000. [PS4] Battlefield 4: Premium Edition <Battlefield 4 \ Battlefield 4: China Rising \ Battlefield 4: Second Assault \ Battlefield 4: Final Stand \ Battlefield 4: Naval Strike \ Battlefield 4: Dragon's Teeth> <ACT> (Electronic Arts) {2014.11.13} (¥8.800) - 7.619 / NEW
503./000. [PS4] Natural Doctrine <SLG> (Kadokawa Games) {2014.04.03} (¥6.980) - 7.230 / NEW
505./000. [PS4] NBA 2K15 <SPT> (Take-Two Interactive Japan) {2014.11.27} (¥6.300) - 7.192 / NEW
519./000. [PS4] The Amazing Spider-Man 2 <ADV> (Square Enix) {2014.09.04} (¥7.800) - 6.787 / NEW
562./000. [PS4] LittleBigPlanet 3 <ACT> (Sony Computer Entertainment) {2014.12.04} (¥5.900) - 5.772 / NEW
589./000. [PS4] Call of Duty: Ghosts - Dubbed Edition [New Price Edition] <ACT> (Square Enix) {2014.09.04} (¥3.800) - 5.138 / NEW
590./000. [PS4] Natural Doctrine Omochidashi Pack {PlayStation 4 \ PlayStation Vita} <SLG> (Kadokawa Games) {2014.04.03} (¥7.980) - 5.136 / NEW
596./000. [PS4] Transformers: Rise of the Dark Spark <ADV> (Square Enix) {2014.08.28} (¥7.800) - 5.049 / NEW
625./000. [PS4] EA Sports UFC <SPT> (Electronic Arts) {2014.11.20} (¥7.800) - 4.518 / NEW
674./000. [PS4] Plants Vs. Zombies: Garden Warfare <ACT> (Electronic Arts) {2014.09.04} (¥3.800) - 3.944 / NEW
719./000. [PS4] The LEGO Movie Videogame <ADV> (Warner Entertainment Japan) {2014.11.06} (¥5.700) - 3.499 / NEW
854./000. [PS4] Lara Croft and the Temple of Osiris <ADV> (Square Enix) {2014.12.25} (¥3.800) - 2.486 / NEW
875./000. [PS4] Puyo Puyo Tetris <PZL> (Sega) {2014.12.04} (¥5.480) - 2.349 / NEW
972./000. [PS4] Need for Speed: Rivals - Complete Edition <Need for Speed: Rivals \ Need for Speed: Rivals - Simply Jaguar \ Need for Speed: Rivals - Ferrari Edizioni Speciali \ Need for Speed: Rivals - Concept Lamborghini \ Need for Speed: Rivals - The Koenigsegg Agera One \ Need for Speed: Rivals - Complete Movie Pack \ Need for Speed: Rivals - Loaded Garage Pack> <RCE> (Electronic Arts) {2014.12.11} (¥4.800) - 1.799 / NEW

Top 1000


PS4 - 58

SOFTWARE

PS4 - 2.441.876

HARDWARE
Code:
+-------+------------+------------+-------------+
|System |   This CY  |   Last CY  |     LTD     |
+-------+------------+------------+-------------+
| PS4 # |    970.667 |            |     970.667 |
+-------+------------+------------+-------------+
 

cvxfreak

DINO CRISIS SUX
Moderator
Oct 25, 2017
945
Tokyo
found the source where 100k sales thing from matsuyama came from
www.famitsu.com

松山洋氏トークライブイベントで明かされた『エンタメ薬』後日譚 - ファミ通.com

2017年11月7日、サイバーコネクトツーの代表取締役社長、松山洋氏のトークライブイベントがクリーク・アンド・リバー社本社にて開催された。このイベントは、松山氏の著作『エンターテインメントという薬 -光を失う少年にゲームクリエイターが届けたもの-』の出版を記念したもの。ここでは書籍の“後日譚”が明らかにされた。その模様をお届けしよう。

Seminar Talk at Creek and River by CyberConnect2’s Matsuyama Hiroshi | Fire Sanctuary

The CEO of CyberConnect 2, Matsuyama Hiroshi, held a really interesting seminar for game creators and those interested in the topic. Although, I am hardly part of the industry, the interest and passion has always been there. I was able to attend this event, although I arrived a little after it...

The aggressive responses in here are clearly from people who don't actually read Japanese, only filtering the info through Google Translate for a surface level understanding, and then making assumptions about what the overarching point of the talk is, culminating in the perpetuation of false information. It needs to stop.

Things to keep in mind:
  • The Famitsu article is a SUMMARY of Matsuyama's talk
  • Matsuyama's talk itself is a SUMMARY of his 128-page book about the subject of game development (which, as you might imagine, is a lot more nuanced than a Famitsu summary)
    • If you want to criticize Matsuyama's findings, read the book first. Good luck with that if you don't know Japanese.
  • The Famitsu summary literally quotes Matsuyama as saying "Of course, it depends on the product." In Japanese, people will automatically infer that to mean there will be variance in the actual data, but the underlying point of Matsuyama's talk about how parts of the industry subsidize others is the key takeaway (of course, Google Translate won't tell you that, nor will analyzing Japanese through your native language or English)
Good grief, people.
 
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Adventureracing

The Fallen
Nov 7, 2017
8,037
Tales of Arise Sales are Decent, not great and not bad. Depends now on the WoM and legs and the sales push to increase the reach.

PS4 post covid decline with lack of stocks initially, lack of price cut and deals impacted the momentum and the PS5 below average launch have hit playstation.

Delay of Games and lack of releases didn't help either, next 2 years will be critical for Playstation.

Worldwide ToA could have decent legs especially on steam. In Japan though? It's a JRPG that's almost certainly going to drop 80% by it's second week. It won't have long legs.
 
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Chris1964

Chris1964

SalesEra Genius
Member
Oct 25, 2017
11,155
Matsuyama's seminar is low level analysis with this 100k barrier and if he wanted to say "it depends on the game" maybe he shouldn't post all these slides generalising everything. Even the person who attended the seminar made the same observations and I'm sure he knew Japanese.

When I present a summary of a project at my work I don't expect those who listen to know the entire background of it because I said something but that's not what I wanted to say and I meant something else.
 

cvxfreak

DINO CRISIS SUX
Moderator
Oct 25, 2017
945
Tokyo
Matsuyama's seminar is low level analysis with this 100k barrier and if he wanted to say "it depends on the game" maybe he shouldn't post all these slides generalising everything. Even the person who attended the seminar made the same observations and I'm sure he knew Japanese.

When I present a summary of a project at my work I don't expect those who listen to know the entire background of it because I said something but that's not exactly what I wanted to say and I meant something else.

Of course it's a low level analysis. It was targeting young and upcoming creators with the intent to give them the basic information they need to make important decisions for themselves. This isn't an MBA course or a formal consulting gig.

Also, Matsuyama is also quoted as saying, "this is a very rough explanation, but..." so I think he did a fair job trying to set expectations.

You may think you know better, but believe it or not, many people do not have any foundation for approaching game development and game business. This talk was for them, not for you.
 

Deleted member 98338

User requested account closure
Banned
Jun 11, 2021
112
Worldwide ToA could have decent legs especially on steam. In Japan though? It's a JRPG that's almost certainly going to drop 80% by it's second week. It won't have long legs.

I never implied it will have legs, I said just lets see how the legs interms of drop % compared to other Tales Games.
With Digital platforms like PSN and Steam, another push happens after 6-9 months when Game is discounted 40-60% or its a holiday season discount so will see then whether tales is able to chart.
 
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Chris1964

Chris1964

SalesEra Genius
Member
Oct 25, 2017
11,155
Of course it's a low level analysis. It was targeting young and upcoming creators with the intent to give them the basic information they need to make important decisions for themselves. This isn't an MBA course or a formal consulting gig.

Also, Matsuyama is also quoted as saying, "this is a very rough explanation, but..." so I think he did a fair job trying to set expectations.

You may think you know better, but believe it or not, many people do not have any foundation for approaching game development and game business. This talk was for them, not for you.
If he said what he said and did a low level analysis referring to completely ignorant audience the false information is where exactly.
 

Oregano

One Winged Slayer
Member
Oct 25, 2017
22,878
The aggressive responses in here are clearly from people who don't actually read Japanese, only filtering the info through Google Translate for a surface level understanding, and then making assumptions about what the overarching point of the talk is, culminating in the perpetuation of false information. It needs to stop.

Things to keep in mind:
  • The Famitsu article is a SUMMARY of Matsuyama's talk
  • Matsuyama's talk itself is a SUMMARY of his 128-page book about the subject of game development (which, as you might imagine, is a lot more nuanced than a Famitsu summary)
    • If you want to criticize Matsuyama's findings, read the book first. Good luck with that if you don't know Japanese.
  • The Famitsu summary literally quotes Matsuyama as saying "Of course, it depends on the product." In Japanese, people will automatically infer that to mean there will be variance in the actual data, but the underlying point of Matsuyama's talk about how parts of the industry subsidize others is the key takeaway (of course, Google Translate won't tell you that, nor will analyzing Japanese through your native language or English)
Good grief, people.

I don't think that's entirely fair.

Obviously people shouldn't be relying on machine translations which sometimes get things wrong, and often rob it of nuance. But if the article misrepresents his book that's a problem with the article, not the reader.
 
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Chris1964

Chris1964

SalesEra Genius
Member
Oct 25, 2017
11,155
Except it really isn't false information just because you don't agree with it, but we can agree to disagree.
That's not the false information I mean
The aggressive responses in here are clearly from people who don't actually read Japanese, only filtering the info through Google Translate for a surface level understanding, and then making assumptions about what the overarching point of the talk is, culminating in the perpetuation of false information. It needs to stop.
 

cvxfreak

DINO CRISIS SUX
Moderator
Oct 25, 2017
945
Tokyo
That's not the false information I mean

- A game needs to sell at least 100k to break even
- That means only the first 40 were profitable and 41-424 were in red losing money for their companies

Go figure, even some posts from trolls in here make more sense. He put literally all games in the same basket ignoring everything about them.

He didn't say any of these things. He especially did NOT say nor imply the bolded, and reading the entire article correctly will make that incredibly obvious.
 

cvxfreak

DINO CRISIS SUX
Moderator
Oct 25, 2017
945
Tokyo
I don't think that's entirely fair.

Obviously people shouldn't be relying on machine translations which sometimes get things wrong, and often rob it of nuance. But if the article misrepresents his book that's a problem with the article, not the reader.

Except the summary in and of itself isn't wrong; it's people who are non-literate in Japanese coming up with strange takeaways from this just to make unjustified attacks against creators.
 

Ishaan

Member
Oct 27, 2017
1,702
Since we have a moderator in here (hey, cvxfreak), I think this is an opportune time to point out that a ton of people in Media Create threads are in the habit of putting words in other people's mouths, taking things out of context, or simply cherry-picking single lines out of more nuanced posts and then going on to "correct" them, so it can make them look good.

We spend so much time arguing pointless semantics in these threads that it gets very annoying. Furthermore, any sort of dissenting opinion is often met with hostility and territorial behaviour. A single look through this thread alone is enough evidence of that. I don't know if there's a solution, but it would be nice to be able to have discussions without this stuff constantly flying around. It makes it impossible to debate productively.
 
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Chris1964

Chris1964

SalesEra Genius
Member
Oct 25, 2017
11,155
Except the summary in and of itself isn't wrong; it's people who are non-literate in Japanese coming up with strange takeaways from this just to make unjustified attacks against creators.
The article is clear I think, a whole analysis based on full generalisation and then we delete all these because he says it depends on the game and everything has to do with false information and attacking creators. Sorry, but I can't follow.
 

cvxfreak

DINO CRISIS SUX
Moderator
Oct 25, 2017
945
Tokyo
Since we have a moderator in here (hey, cvxfreak), I think this is an opportune time to point out that a ton of people in Media Create threads are in the habit of putting words in other people's mouths, taking things out of context, or simply cherry-picking single lines out of more nuanced posts and then going on to "correct" them, so it can make them look good.

We spend so much time arguing pointless semantics in these threads that it gets very annoying. Furthermore, any sort of dissenting opinion is often met with hostility and territorial behaviour. A single look through this thread alone is enough evidence of that. I don't know if there's a solution, but it would be nice to be able to have discussions without this stuff constantly flying around. It makes it impossible to debate productively.

The team's been monitoring these threads weekly, and as a long time follower of sales threads, I've been paying close attention. DM me any feedback or concerns, if you'd like.
 

Oregano

One Winged Slayer
Member
Oct 25, 2017
22,878
Except the summary in and of itself isn't wrong; it's people who are non-literate in Japanese coming up with strange takeaways from this just to make unjustified attacks against creators.

That's definitely fair enough, but you were telling people they should read his book first which I don't think is a realistic standard to hold people to, regardless of the existence of a language barrier or not.
 

Deleted member 98338

User requested account closure
Banned
Jun 11, 2021
112
tumblr_pns4fyKngL1y526vqo1_r1_500.gifv
 

Aostia82

Member
Oct 27, 2017
7,366
Except the summary in and of itself isn't wrong; it's people who are non-literate in Japanese coming up with strange takeaways from this just to make unjustified attacks against creators.


Hey there, long time no see! Would be nice to read you more often here, hope this could happen!
Btw: is the summary/article good or bad? Because you said we should read the book to have a clear picture of Matsuyama lesson.

Btw, can we gather from your posts that he doesnt think that a game just have to cros 100k sold to break even? And (we started from there) that Demon Slayer probably have to sell more than that to be profitable?

At the end of the day that is what is interesting for me, in this discussion
 

cvxfreak

DINO CRISIS SUX
Moderator
Oct 25, 2017
945
Tokyo
The article is clear I think, a whole analysis based on full generalisation and then we delete all these because he says it depends on the game and everything has to do with attacking creators. Sorry, but I can't follow.

Here's the entire passage, quickly translated by me:

では、ゲームソフトは何万本売れれば黒字になるのだろうか? 松山氏は「もちろん、物による」としながらも、「たとえばプレイステーション4で、きちんとワールドワイドで勝負できるタイトルを作ろうとしたら最低10億円かかります。もちろん、開発費だけじゃなく、宣伝費など諸々の費用も必要。そういうことを鑑みると、業界的には10万本売らないと赤字になっちゃうじゃん、と言われてます」。ということは、先ほどのランキングによれば、1年間に発売される400タイトルのうち、黒字となっているのは上位48本のみ。乱暴な言いかたになるが、「家庭用ゲームソフトは、だいたい1割が黒字、残りの9割は赤字ということです」(松山)。

年によって多少の差異はあり、昨年は約2割が黒字タイトルだったというが、それでもほとんどのゲームソフトが、かかったコストを回収できるほどには売れていない。それでいてなぜ、このビジネスが成立しているのかといえば、「1~2割の黒字タイトルが、残りの赤字分を埋めているんです」(松山)。

So, how many tens of thousands of units do games need to sell to make a profit? While Matsuyama says, "of course, it depends on the product," he also explains, "for example, a PlayStation 4 game that targets a worldwide audience needs at least 10 billion yen. Of course, that's not just development costs, but marketing and other necessary expenses. With that in mind, it's often said in the [game] industry that a game should sell 100,000 units to avoid being in the red." So, cross checking that with the annual [Famitsu sales] ranking, amongst 400 titles, only the top 48 were profitable. This is a rough description, but "about 10 percent of console game software is profitable; the remaining 90 percent are in the red." (Matsuyama)

There is some variance from year to year; last year, you could say 20 percent of games were in the black, but even in such scenarios, most game software doesn't sell the numbers needed to recover costs. So what makes this business successful? "The 10 to 20 percent of profitable titles subsidize the remaining unprofitable ones." (Matsuyama)

If the article is clear, as you say, then why did you post this?

Go figure, even some posts from trolls in here make more sense. He put literally all games in the same basket ignoring everything about them.
  • He didn't "put literally games in the same basket ignoring everything about them" because he was very specific about what sort of example he was talking about
  • He was using the industry's standard of 100K sales needed for breakeven; he didn't come up with the number himself
  • He was giving examples to illustrate a broader point about the industry
  • He even says there is variance from year to year
  • It goes without saying that Matsuyama cannot possibly know about the profitability of every specific game in that ranking, and no reasonable person would expect that
  • The talk itself focuses on things creators need to do to succeed in this industry and isn't actually about sales figures
So again, I'm not really sure why you would think a ResetEra troll is more believable than the CEO of a respected Japanese company.
 
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cvxfreak

DINO CRISIS SUX
Moderator
Oct 25, 2017
945
Tokyo
Hey there, long time no see! Would be nice to read you more often here, hope this could happen!
Btw: is the summary/article good or bad? Because you said we should read the book to have a clear picture of Matsuyama lesson.

Btw, can we gather from your posts that he doesnt think that a game just have to cros 100k sold to break even? And (we started from there) that Demon Slayer probably have to sell more than that to be profitable?

At the end of the day that is what is interesting for me, in this discussion

The article is fine because it's summarizing Matsuyama's talk, which takes points from his book. A summary of a summary, in a lot of ways. That being said, it needs to be read and interpreted properly.

The 100K number isn't actually all that relevant. It's a barometer that's thrown around the industry a lot. As a creator, you don't have to agree with it. It won't apply in every case, and it shouldn't even really be a topic of discussion. Matsuyama's biggest takeway from the entire talk is that "creators need to enjoy, to read, to see and to experience." The implication of this is that Matsuyama isn't claiming to be the end all here, and the creators he's speaking to may one day find information that leads them to different conclusions. It's not Matsuyama's contribution to the "which Japanese company is run poorly?" competition that seems to run rampant in these threads every week.
 
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Chris1964

Chris1964

SalesEra Genius
Member
Oct 25, 2017
11,155
So, how many tens of thousands of units do games need to sell to make a profit? While Matsuyama says, "of course, it depends on the product," he also explains, "for example, a PlayStation 4 game that targets a worldwide audience needs at least 10 billion yen. Of course, that's not just development costs, but marketing and other necessary expenses. With that in mind, it's often said in the [game] industry that a game should sell 100,000 units to avoid being in the red." So, cross checking that with the annual [Famitsu sales] ranking, amongst 400 titles, only the top 48 were profitable. This is a rough description, but "about 10 percent of console game software is profitable; the remaining 90 percent are in the red." (Matsuyama)

There is some variance from year to year; last year, you could say 20 percent of games were in the black, but even in such scenarios, most game software doesn't sell the numbers needed to recover costs. So what makes this business successful? "The 10 to 20 percent of profitable titles subsidize the remaining unprofitable ones." (Matsuyama)
If you read the article for the seminar he presented the slides were saying this:

- 424 new games were released in 2017
- Famitsu had 40 of them selling over 100k physical in Japan
- A game needs to sell at least 100k to break even
- That means only the first 40 were profitable and 41-424 were in red losing money for their companies

Go figure, even some posts from trolls in here make more sense. He put literally all games in the same basket ignoring everything about them.
There's big difference between us that what I posted is false information and I'm attaching creators. I had huge disagreements with this article and continue to have them. If you think this is a good analysis it's fine, I don't.
 

cvxfreak

DINO CRISIS SUX
Moderator
Oct 25, 2017
945
Tokyo
There's big difference between us that what I posted is false information and I'm attaching creators. I had huge disagreements with this article and continue to have them. If you think this is a good analysis it's fine, I don't.

I think most people would agree that calling someone's talk/book/presentation less reputable than a Resetera troll is squarely within the definition of attacking a creator. It certainly is considered such here.

My opinion on his analysis is irrelevant.

It's 100% okay not to agree with Matsuyama and to assert better arguments.
 
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Refyref

One Winged Slayer
Member
Oct 25, 2017
1,025
It should be noted that CyberConnect2 has strictly been a contract developer until very recently (they published their first game less than 2 months ago), so it's quite possible that Matsuyama just isn't that familiar with the exacts of that particular subject. It does appear that it was a mostly throwaway comment when speaking about a different topic.
 

Ishaan

Member
Oct 27, 2017
1,702
It should be noted that CyberConnect2 has strictly been a contract developer until very recently (they published their first game less than 2 months ago), so it's quite possible that Matsuyama just isn't that familiar with the exacts of that particular subject. It does appear that it was a mostly throwaway comment when speaking about a different topic.

Unlikely. Matsuyama is the CEO of a developer (one that literally made games as part of an enormous multimedia franchise) that has been around for years. It's highly unlikely he doesn't understand the business. In fact, going by some of his recent YouTube columns, he's much more self-aware and tuned in than people like to give him credit for. I get that certain developers have their biases, or have said things that seem disconnected from reality, but that isn't the case here.
 

Oregano

One Winged Slayer
Member
Oct 25, 2017
22,878
Here's the entire passage, quickly translated by me:





If the article is clear, as you say, then why did you post this?


  • He didn't "put literally games in the same basket ignoring everything about them" because he was very specific about what sort of example he was talking about
  • He was using the industry's standard of 100K sales needed for breakeven; he didn't come up with the number himself
  • He was giving examples to illustrate a broader point about the industry
  • He even says there is variance from year to year
  • It goes without saying that Matsuyama cannot possibly know about the profitability of every specific game in that ranking, and no reasonable person would expect that
  • The talk itself focuses on things creators need to do to succeed in this industry and isn't actually about sales figures
So again, I'm not really sure why you would think a ResetEra troll is more believable than the CEO of a respected Japanese company.

To be fair even taking that a general/broad point about the industry relying on a few big hits to subsidise everything else it seems... hard to believe?

It makes some sense on an individual publisher level; a publisher like Square Enix can take a hit on Neo TWEWY because of their other big IPs but in general the big publishers have become increasingly focused on only putting out those bigger, more profitable projects.

That top 10% of games is going to be filled with games from publishers which generally aren't filling the other 90%. That 90% is going to be full of games from publishers who rarely, or never, break that 100k mark.
 

cvxfreak

DINO CRISIS SUX
Moderator
Oct 25, 2017
945
Tokyo
To be fair even taking that a general/broad point about the industry relying on a few big hits to subsidise everything else it seems... hard to believe?

It makes some sense on an individual publisher level; a publisher like Square Enix can take a hit on Neo TWEWY because of their other big IPs but in general the big publishers have become increasingly focused on only putting out those bigger, more profitable projects.

That top 10% of games is going to be filled with games from publishers which generally aren't filling the other 90%. That 90% is going to be full of games from publishers who rarely, or never, break that 100k mark.

It sounds hard to believe because you're taking the assertion at face value. The Famitsu ranking doesn't include digital sales. It doesn't include sales outside of Japan, even though he's talking about a worldwide-targeting title. Of course it won't really stand up to careful scrutiny, but it isn't intended to. Matsuyama's point is that the game industry is a tough environment and requires a lot of commitment to find success in. His analysis was just an oversimplification of one easily discernible segment of the game marketplace using publicly available data for easy digestibility.

If you want in depth analysis, spend $500 on the MC/Famitsu White Papers each year.
This is what I do.
 

cw_sasuke

Member
Oct 27, 2017
26,413
Not everything is gonna be black and white so i assume the main target audience for that book are the devs that develop for higher (for japanese standards) console games that are on home consoles and likely are contract work for companies like Bamco and Konami ?

Based on how broad the market is and the massive differences in budgets and target hardware the general 100k figure (regardless of it not being the main take away from the book) was surprising to hear. Especially in a market that has been dominated by lower powered portables for like 20 years at this point.

Not necessarily tied to this statement but with a bunch of japanese devs/publishers often get a feeling that they are happy to just sell above a certain threshold and if thats possible by being only on one safe system they are fine with it. While many in this thread and especially in the western world are always targeting the most sales possible.

Adding another system or going multiplattform doesnt seem as enticing even if it add maybe 20/30% to total sales, as long as said game can sell enough to be profitable. That seems often the case when discussing smaller devs in this topic where people wonder why some projects arent on NSW/Steam as well because of potential higher sales, the mindset seems to be different unless we are talking about the big publishers that can target Xbox and PC as well for oversee market.

Def. an interesting discussion though.

Edit.

Oh he is talking about worldwide targeting title ? I guess that would be mostly about the games a CC2 would develop for other publishers and not their self published games.

So thats probably the kind of baseline needed to even attempt getting green lights from bigger publishers to invest or fund a project.
 

Aostia82

Member
Oct 27, 2017
7,366
The article is fine because it's summarizing Matsuyama's talk, which takes points from his book. A summary of a summary, in a lot of ways. That being said, it needs to be read and interpreted properly.

The 100K number isn't actually all that relevant. It's a barometer that's thrown around the industry a lot. As a creator, you don't have to agree with it. It won't apply in every case, and it shouldn't even really be a topic of discussion. Matsuyama's biggest takeway from the entire talk is that "creators need to enjoy, to read, to see and to experience." The implication of this is that Matsuyama isn't claiming to be the end all here, and the creators he's speaking to may one day find information that leads them to different conclusions. It's not Matsuyama's contribution to the "which Japanese company is run poorly?" competition that seems to run rampant in these threads every week.


Thanks for sharing!
Can I also ask your opinion about the RE discussion that was going on few days ago?
I have seen you Tweeted about Village hurdles in Japan, claiming that the brand (in Japan) would need a "proper" RE game for Switch
Do you think that having (aside the main first person episodes aiming for high tech consoles, and the third person remakes) a third "pillar" with "proper" spin off targeting also Switch would be a smart move for Capcom? For the brand? Abd for a ww perspective?
With "proper" I mean third person, decently budgeted (code veronica like or, at least, Revelation 1 like) and with "official" gameplay-style
 

Refyref

One Winged Slayer
Member
Oct 25, 2017
1,025
Unlikely. Matsuyama is the CEO of a developer (one that literally made games as part of an enormous multimedia franchise) that has been around for years. It's highly unlikely he doesn't understand the business. In fact, going by some of his recent YouTube columns, he's much more self-aware and tuned in than people like to give him credit for. I get that certain developers have their biases, or have said things that seem disconnected from reality, but that isn't the case here.
The particular comment being debated here isn't very reflective of reality, though. (I don't think it was intended to be, though. It's quite clearly a throwaway comment in a talk focused about something else.)
It sounds hard to believe because you're taking the assertion at face value. The Famitsu ranking doesn't include digital sales. It doesn't include sales outside of Japan, even though he's talking about a worldwide-targeting title. Of course it won't really stand up to careful scrutiny, but it isn't intended to. Matsuyama's point is that the game industry is a tough environment and requires a lot of commitment to find success in. His analysis was just an oversimplification of one easily discernible segment of the game marketplace using publicly available data for easy digestibility.
Pretty much.
 

Oregano

One Winged Slayer
Member
Oct 25, 2017
22,878
It sounds hard to believe because you're taking the assertion at face value. The Famitsu ranking doesn't include digital sales. It doesn't include sales outside of Japan, even though he's talking about a worldwide-targeting title. Of course it won't really stand up to careful scrutiny, but it isn't intended to. Matsuyama's point is that the game industry is a tough environment and requires a lot of commitment to find success in. His analysis was just an oversimplification of one easily discernible segment of the game marketplace using publicly available data for easy digestibility.

If you want in depth analysis, spend $500 on the MC/Famitsu White Papers each year.
This is what I do.

Oh no, I'm acknowledging that it's an oversimplification(and obviously ignoring a lot of other data points). I'm talking about the more general point that the biggest hits are subsidising the much more numerous lower selling games. I don't think in general the industry is set up in a way to facilitate that kind of thing because the publishers of the bigger hits are increasingly focused on exclusively producing those bigger hits.
 

cvxfreak

DINO CRISIS SUX
Moderator
Oct 25, 2017
945
Tokyo
Thanks for sharing!
Can I also ask your opinion about the RE discussion that was going on few days ago?
I have seen you Tweeted about Village hurdles in Japan, claiming that the brand (in Japan) would need a "proper" RE game for Switch
Do you think that having (aside the main first person episodes aiming for high tech consoles, and the third person remakes) a third "pillar" with "proper" spin off targeting also Switch would be a smart move for Capcom? For the brand? Abd for a ww perspective?
With "proper" I mean third person, decently budgeted (code veronica like or, at least, Revelation 1 like) and with "official" gameplay-style

Capcom's first person horror-focused PlayStation-oriented RE games are very successful globally, but are at odds with the preferences of the Japanese game market. I absolutely support the idea of Capcom doing what they did with Monster Hunter and creating a separate line of third person, more action and character-focused RE games that are designed for the Switch (while also released on other platforms, at the same time or later). Such a game would be a global success, while contributing to the series' continued relevance with Japanese gamers.

It's technically true that success outside of Japan is sufficient for many publishers these days, even Japanese ones. But as Capcom demonstrated recently, there's a lot of global transferability in what appeals to Japan. Monster Hunter Rise, in mere weeks, became Capcom's best selling single platform game ever, besting SFII's 25+ year old record. RE isn't quite on that level, but that doesn't mean Capcom shouldn't do something on Switch.

I'm sure RE4 remake will sell more than Village, but it's still a far cry from RE1-6 all being million sellers in the country.
 

Ishaan

Member
Oct 27, 2017
1,702
The particular comment being debated here isn't very reflective of reality, though. (I don't think it was intended to be, though. It's quite clearly a throwaway comment in a talk focused about something else.)

Yup, exactly. And honestly, that happens a lot in these threads. People come in looking for things they can poke holes in and use it as an excuse to correct or mock the person in question. Part of it is just how the Internet functions, but Media Create threads have this constant air of hostility and passive-aggressiveness--and a lot of it is completely unfounded and unnecessary.
 
OP
OP
Chris1964

Chris1964

SalesEra Genius
Member
Oct 25, 2017
11,155
I think most people would agree that calling someone's talk/book/presentation less reputable than a Resetera troll is squarely within the definition of attacking a creator. It certainly is considered such here.

My opinion on his analysis is irrelevant.

It's 100% okay not to agree with Matsuyama and to assert better arguments.
Your original post talked for filtering the info through Google Translate, surface level understanding and then making assumptions about what the overarching point of the talk is, culminating in the perpetuation of false information.

Nothing from what you posted as accurate translation convinced me for this, the only part you have step is my words for aggressive response which comes entirely from my opinion for this section of the seminar.
 

cvxfreak

DINO CRISIS SUX
Moderator
Oct 25, 2017
945
Tokyo
Your original post talked for filtering the info through Google Translate, surface level understanding and then making assumptions about what the overarching point of the talk is, culminating in the perpetuation of false information.

Nothing from what you posted me convinced me for this, the only part you have step is my words for aggressive response which comes entirely from my opinion for this section of the seminar.

I mean, again, "He put literally all games in the same basket ignoring everything about them." is an over exaggeration at best and a massive lie at worst. I expect better from you when contributing to the quality of these threads.

Anyway, I got your point. It's fine.

the only part you have step is my words for aggressive response which comes entirely from my opinion for this section of the seminar.

Let's just say I discourage posters from taking this approach. It never ends well. ;)
 

cw_sasuke

Member
Oct 27, 2017
26,413
Yup, exactly. And honestly, that happens a lot in these threads. People come in looking for things they can poke holes in and use it as an excuse to correct or mock the person in question. Part of it is just how the Internet functions, but Media Create threads have this constant air of hostility and passive-aggressiveness--and a lot of it is completely unfounded and unnecessary.
I agree with this post but going back not even that many users commented on the 100k remark.
KnY skipping Switch as well as the past Sony loyalty remarks obviously means that whatever comes from CC2 will be highlighted more than comments from random devs.

But yeah on face value and without cvx remarks its not the strangest take to at least question the 100k baseline comment. Despite their likely being more tot his summary.
 

Ishaan

Member
Oct 27, 2017
1,702
I agree with this post but going back not even that many users commented on the 100k remark.
KnY skipping Switch as well as the past Sony loyalty remarks obviously means that whatever comes from CC2 will be highlighted more than comments from random devs.

But yeah on face value and without cvx remarks its not the strangest take to at least question the 100k baseline comment. Despite their likely being more tot his summary.

Like CVX said, it's not about disagreeing but how you disagree. We see it even in how we reply to each other. Everything sounds hostile and passive-aggressive, and even the slightest misuse of words is used as an opportunity to mock or take someone's point to an illogical extreme. That's arguing in bad faith.
 
Feb 9, 2019
2,506
Gacha Hell
The aggressive responses in here are clearly from people who don't actually read Japanese, only filtering the info through Google Translate for a surface level understanding, and then making assumptions about what the overarching point of the talk is, culminating in the perpetuation of false information. It needs to stop.

A thousand times this. The sheer arrogance of some folks drunk off their custom tags when they don't even understand the language of the country whose market they claim to be experts on (above people who actually work there, apparently) is completely bonkers and the main reason for the constant toxic atmosphere that plagues these threads. Just plain refusal to even entertain the notion that they may be wrong sometimes.

It's like the expert on japanese culture GAF meme, but actually serious.

Good grief indeed.
 

Arynio

One Winged Slayer
Member
Oct 27, 2017
1,235
Here's the entire passage, quickly translated by me:

Thanks for providing a translation and your interpretation. However, after reading this, I still think his word choice was really poor, especially if the target audience was non-savvy people. A good presentation should be able to convey key points without distorting important adjacent messages, and in this case a more accurate or nuanced message could have been delivered using the same number of words. Those people in the audience should be taught that lots and lots of low selling games can be and are profitable. I believe your translation underscores that it's valid to criticize the author(s?) of this presentation.

Apart from that, I agree with the recent posts about the hostility in these threads. There is lots of bad-faith posts that ignore logic and undermine honest discussions, and probably in response to that, there's lots of passive aggressiveness (I've been caught into that myself before). I don't know what could be done, but it would be nice if everyone tried to have more honest and kind debates.
 

Dalthien

Member
Oct 25, 2017
145
I mean, again, "He put literally all games in the same basket ignoring everything about them." is an over exaggeration at best and a massive lie at worst. I expect better from you when contributing to the quality of these threads.
First off - great to hear from you again cvxfreak! You should really pop in more often - you always have a great deal of insight to offer with respect to Japan in particular.

In terms of this specific topic of conversation - your input and analysis is definitely welcome and appreciated. And pointing out that this particular focus on sales targets was never meant to be the primary focus of his book is valuable information overall. And full disclosure up front - I haven't read the book nor the article - I'm just following the back and forth conversation here between you and Chris.

But if he really mentioned the 100k sales figure and then applied it to a full ranking of 400-ish titles - declaring that all the titles above it were likely profitable, and all titles below it were unprofitable -- well then, that is literally putting all games into the same basket regardless of individual game budgets, scope, marketing, manpower, etc. I can see why Chris made the comment that he did - because it does match with the overly simplistic usage of stats from the book/summary/article.
 

Aostia82

Member
Oct 27, 2017
7,366
Capcom's first person horror-focused PlayStation-oriented RE games are very successful globally, but are at odds with the preferences of the Japanese game market. I absolutely support the idea of Capcom doing what they did with Monster Hunter and creating a separate line of third person, more action and character-focused RE games that are designed for the Switch (while also released on other platforms, at the same time or later). Such a game would be a global success, while contributing to the series' continued relevance with Japanese gamers.

It's technically true that success outside of Japan is sufficient for many publishers these days, even Japanese ones. But as Capcom demonstrated recently, there's a lot of global transferability in what appeals to Japan. Monster Hunter Rise, in mere weeks, became Capcom's best selling single platform game ever, besting SFII's 25+ year old record. RE isn't quite on that level, but that doesn't mean Capcom shouldn't do something on Switch.

I'm sure RE4 remake will sell more than Village, but it's still a far cry from RE1-6 all being million sellers in the country.

Thanks, good to read your opinion again, especially regarding RE :D

Me too, I think that having diversification among big IP development pipelines could be a smart move for Capcom
We will see if they will take this approach (something that in any case they already are doing, with mainline games vs remakes, but within the same environment)

Yup, exactly. And honestly, that happens a lot in these threads. People come in looking for things they can poke holes in and use it as an excuse to correct or mock the person in question. Part of it is just how the Internet functions, but Media Create threads have this constant air of hostility and passive-aggressiveness--and a lot of it is completely unfounded and unnecessary.


I think that DM a moderator reporting wrong messages, quoting specific person and engaging in constructive discussions with other people is better to improve the quality of these threads than continuing generally criticizing them, imho (otherwise this kind of posts come out as passive-aggressive as the ones you critic)

And at the end of the day, there is also the ignore function lol

Me too I just add a couple of users in the list, for the first time in 20 years of message boards, and were exactly in these MC threads ( even if they are not among the same "group" you are probably referring to)

My two cents, obviously
 

cw_sasuke

Member
Oct 27, 2017
26,413
Like CVX said, it's not about disagreeing but how you disagree. We see it even in how we reply to each other. Everything sounds hostile and passive-aggressive, and even the slightest misuse of words is used as an opportunity to mock or take someone's point to an illogical extreme. That's arguing in bad faith.

You are right about the general hostile environment that has been building up over the last couple weeks as we enter the Holiday season. But for the sake of it just going back on this 100k statement, i dont see many crazy negative or aggressive comments about it outside of maybe 1-2 outliers but thats it. I dont think many of us who have been following the market for years would be willing or interested to take such a general statement all that seriously regardless on your actual take on it.

In general one mayor issue seems to be that attacking a comment, opinion or a stance of whatever devteam or person seems to be taken as a personal attack against said person as well - which only gets worse if a couple of member share the same opinion. Its a weird situation because based on the sales data there are arguments for both sides and there isnt really any convincing possible yet people argue about stuff.

People just need to be a bit more open minded even if something differs from your own opinion, its okay to have a diffrent take on it. And yes many are fans of plattforms or type of games and biased, so take that in account and its gonna be a lot easier to figure out if its worth replying to some posts.

I feel the same as ever about Harada and co. but im not gonna comment on it anymore because everyone know what this is about and it really doesnt do the thread any good discussing the same shit all the time. Not a fan of all original Bamco games skipping Switch, but at the same time the games are succesful enough and doing what they are supposed to do - and thats fine, nothing whats being discussed here is gonna change the fact.

Things might change with a more powerful and easier to port to Switch 2 or successor but as of now there is no point to going back and forth about the same stuff. Same way not every game should or need to be on Switch as long as the devs/pubs are happy with whatever sales they achieved without a Switch version - see 13 Sentinels and co.

At some point we just gotta keep moving and accept things for what they are. This would result in much healthier discussions. Its weird how fans of console games are fighting it out in these threads when mobile dominates the overall market and we should be happy about all kind of ambitious and interesting games being developed for home consoles to begin with.


PS4 and Switch have benefited a lot from each other, same way will be true for future systems. There are a lot of projects that would exist or not be as successful if it wasnt for multiple successful HD systems on the market.
 
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cvxfreak

DINO CRISIS SUX
Moderator
Oct 25, 2017
945
Tokyo
First off - great to hear from you again cvxfreak! You should really pop in more often - you always have a great deal of insight to offer with respect to Japan in particular.

I honestly would love to, but Japanese biz dev is my actual job and I have to keep a lot of the knowledge I have to myself for various reasons. I typically only step in if there's a huge misunderstanding somewhere.
 

MegaXZero

One Winged Slayer
Member
Jun 21, 2018
5,079
Here's the entire passage, quickly translated by me:





If the article is clear, as you say, then why did you post this?


  • He didn't "put literally games in the same basket ignoring everything about them" because he was very specific about what sort of example he was talking about
  • He was using the industry's standard of 100K sales needed for breakeven; he didn't come up with the number himself
  • He was giving examples to illustrate a broader point about the industry
  • He even says there is variance from year to year
  • It goes without saying that Matsuyama cannot possibly know about the profitability of every specific game in that ranking, and no reasonable person would expect that
  • The talk itself focuses on things creators need to do to succeed in this industry and isn't actually about sales figures
So again, I'm not really sure why you would think a ResetEra troll is more believable than the CEO of a respected Japanese company.
Going off of your translation, it does seem the CEO had a bad take. If there's more in his book or the summary of the presentation is flawed, then whatever, but providing only an upper barrier for profitability, then providing a base assumption as an industry standard of about 100k sales, and finally followed by giving a conclusion based on that assumption, that only 10-20% of games are profitable, does seem like a large generalization of the market that is pretty terrible of a take. If the industry standard shouldn't be taken at face value, he shouldn't be providing a conclusion utilizing that standard for the audience to absorb.
 

Quasi

Banned
Aug 24, 2021
702
The aggressive responses in here are clearly from people who don't actually read Japanese, only filtering the info through Google Translate for a surface level understanding, and then making assumptions about what the overarching point of the talk is, culminating in the perpetuation of false information. It needs to stop.

Things to keep in mind:
  • The Famitsu article is a SUMMARY of Matsuyama's talk
  • Matsuyama's talk itself is a SUMMARY of his 128-page book about the subject of game development (which, as you might imagine, is a lot more nuanced than a Famitsu summary)
    • If you want to criticize Matsuyama's findings, read the book first. Good luck with that if you don't know Japanese.
  • The Famitsu summary literally quotes Matsuyama as saying "Of course, it depends on the product." In Japanese, people will automatically infer that to mean there will be variance in the actual data, but the underlying point of Matsuyama's talk about how parts of the industry subsidize others is the key takeaway (of course, Google Translate won't tell you that, nor will analyzing Japanese through your native language or English)
Good grief, people.
Google Translate also includes the "of course it depends on the product" part though. So the dig at people not being able to read Japanese being the reason they don't agree seems a bit of a low blow. I think it was pretty obvious Chris was just using some hyperbole to talk about an honestly pretty bad presentation. A dig and low blow that other people who have an axe to grind with Chris now seem to be copying as well. I don't think that's a good way to make these threads less passive-aggressive.
 
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