As VR hardware sales approach $2.1 billion, we can put to rest any notion of VR being a fad.
It seems the convenience, capabilities, and price ($399) of the Quest are a winning combination for would-be VR adopters to make the leap. To wit, Nielsen's SuperData Research says VR hardware revenue is on pace to hit $2.1 billion by the end of the year, up 31 percent from $1.6 billion in 2018, thanks in large part to the Quest.
Clumping all three categories together, the 'XR' market as a whole is on track to hit $8.5 billion in 2020, SuperData Research says. That perhaps suggests that no single variant will outright win the market. More importantly, however, it means developers should have incentive to continue building more VR, AR, and MR experiences, which could have a snowball effect on hardware adoption.