PlayStation 5 sales jumped 75% in the UK after price cut
The console is the UK's most popular this year
www.gamesindustry.biz
PlayStation 5 sales jumped 75% in the UK last week, Gfk has revealed.
It follows the first temporary price drop for Sony's console, with retailers selling the machine for as low as £399. Some bundles from the likes of Amazon and GAME also included a game, with titles such as LEGO Star Wars: The Skywalker Saga, Forspoken and Saints Row available. The price cut is temporary, with the console set to rise back to its previous cost later this month.
It's worth noting that unofficial pricing activity around PS5 kicked off in June in the UK. The average price of the console was £423 last week, which is actually only 6% lower than the week before when it was £451.
PS5 revenue is up 63% week-on-week, GfK reveals.
The Standard PS5 console was the biggest winner with sales up 205% in units and 162% in revenue (average selling price went from £491 to £421). This version of the console accounted for 73% of sales. The price cut played a big part in that, but GfK says that unofficial retail bundles featuring , LEGO Star Wars and Gran Turismo 7 were also popular.
Overall, last week was the third best week of the year for PS5. The console delivered a strong February driven by a God of War Ragnarok hardware bundle.