More examples are in the links below:
While several of these influencers have been doing this for years at this point, in the last few months people on the internet have been documenting these in tweets and other ways in mass. And while the girls and women doing this do not technically identify as black the same way Rachel Dolezal did, they are still appropriating black culture and reaping the rewards of deals such as free items and endorsements.
BuzzFeed reached out to Emma Hallberg and she responded:
Looking at her Instagram, you can see that a lot of the clothing, accessories, and hairstyles she has in the pictures are more associated with African American women than Sweedish white women. That holds true for many of the women discussed in the articles and tweets.
