Has anybody been following the Godsrain Prophecies fiction that they've been posting on paizo.com? They just posted the last one.
If you have no clue what I'm talking about…so, the big new Pathfinder sourcebook this year (besides Player Core 2, which is actually getting the Gen Con release slot) is War of Immortals, which is basically about (wait for it!) a war between the gods, and it seems like they're also going to tie into that story with the next Adventure Path after Q3's Curtain Call, in the same way that some previous Adventure Paths have been clearly designed to pair with previous sourcebooks (Guns & Gears and Outlaws of Alkenstar being perhaps the most obvious). They've also announced that they're doing a tie-in novel as part of this whole god war thing, the first tie-in novel they've done in a while. So it seems like this is all Sort of a Big Deal.
Anyway, the other thing that makes it a Big Deal is that they've announced that one of the gods in the Pathfinder universe is going to die, and not just a minor god, but one of the "core 20" deities. It seems like this death is going to be the inciting event of the war between the gods, but I don't think they've confirmed that yet. Anyway, what they've been doing on their website is post a series of ten "prophecies" about certain gods dying. These are all false prophecies, though, so when they post a story about one of the gods, it actually marks that god as being safe from being the one that's going to die. So they've eliminated half of the core gods from being the one who gets it. Notably, a lot of fan-favorite gods are still in danger, including the most famous god from the setting, Sarenrae.
They're going to reveal who is actually going to eat it on the 16th, in a stream in which they're also going to announce the rest of their plans for the War of Immortals era of PF2 (so the Adventure Path, that novel, etc.). It's all a big marketing gimmick, of course, but it's been a fun one, and some of the fiction they've posted as part of the "prophecies" has been actually pretty interesting for people who are lore buffs. People on the Paizo site keep looking for patterns in the stories or even in the details of the accompanying "who's safe" graphic as some sort of clue. It reminds me of when we're all trying to predict the next Smash character, haha (the difference is that Paizo has hinted that there is clues in the stories).
I'm kind of not sure if they're going to actually kill off one of the fan-favorite deities. There's still some…less beloved deities in the ten remaining that they could kill off, and I don't think that would be too much of a pulled punch. But killing off a character a lot of people care about is more interesting.
A lot of people are worried that they're going to kill off Shelyn, which I think would make people upset because Shelyn, Sarenrae, and Desna (who has been marked safe) are in a poly same-sex relationship with each other and some people don't like the idea of killing a character that they like for being representation for who they are. But of course, if you're going for drama, it'd be most interesting to kill the character in a relationship, because then we get to see how their partner(s) react(s).
Paizo has…actually gotten pretty good at queer representation in Pathfinder, and they've taken care to write some of their "iconic" characters as being lesbian, or nonbinary, or trans (no confirmed gay male iconic characters as of yet, surprisingly, though fans have their suspicions regarding Harsk). So if they decide to put a Shelyn-sized hole in everyone's favorite deific throuple, I won't think they're being, like, homophobic. But I still kind of hope they don't.