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Do Tencent know that Key is not the only brand under Visual Arts and some of them make porn games?
I know Key VNs are mostly cheesy fluff with mostly bland lead heroines who can't do anything for themselves but rely on the protagonist (especially the earlier ones like Air/Clannad), I can't help but love a lot of their work. Clannad made me cry like nothing before or since, & that run they went on from Kanon through Angel Beats/Rewrite was legendary. Hell, even Charlotte/Harmonia had some redeeming qualities.
So this is just sad. Oh well. I guess they're going all in on Heaven Burns Red & other mobile projects now.
So this is just sad. Oh well. I guess they're going all in on Heaven Burns Red & other mobile projects now.
They're already pivoting towards mobile so the pessimist in me feels like that's that for long-form traditional VNs once whatever current projects they have come out. That said, there is a chance that, with more backing, they could go back to releasing more consistent lengthier experiences again.
Key being under Tencent is very random. Also Tencent and NetEase have both acquired a bunch of Japanese developers since 2021 so I'd imagine this should finally settle the dumb argument that foreign companies can't acquire Japanese companies because of some law that still manages to rear its head sometimes.
VN market shrinking is exactly the motivation for Heaven Burns Red.
I made a partial/rough translation of the interview last year on HBR. The relevant portion:
IIRC a few months ago, there was this (well-known?) Japanese VN enthusiast praising Blue Archive or something that got featured in a matome site but I can't remember the details.
