lol what the hell
They were ancient internet memes. Now NFTs are making them rich
Their faces were the backdrop of the 2010s. Now the likes of Scumbag Steve and Bad Luck Brian are cashing in with non-fungible tokens
www.wired.co.uk
Zoe Roth is 21 and gearing up to graduate from university. Sixteen years ago she was standing in front of a burning building in North Carolina when her dad, an amateur photographer, snapped a picture that would take on a whole life of its own.
The pre-schooler's sinister expression in the face of apparent disaster made for perfect meme material; soon it was appearing on messageboards and forums, and eventually named Disaster Girl by Know Your Meme. It took on new significance in 2020 – a year defined by its own steady surge of terrible events. "It's the perfect meme for 2020," says Roth. "Because 2020 was like a dumpster fire." But soon, Roth hopes, the meme will be paying off her student loans.
She is one of a small number of people whose faces came to define mainstream internet culture in the early-2010s, when image macros and the Impact typeface were seemingly everywhere and there was a photo-based character for any situation.
There's the grip-fisted Success Kid, Bad Luck Brian (for whom everything will always go horribly wrong), the Ridiculously Photogenic Guy gliding his way through a 10k run, Scumbag Steve with his sideways cap and sullen expression, the crazed stare of the Overly Attached Girlfriend, or Clarinet Boy, who looks like he's seen something he'll never, ever forget. This was also a period in which early examples of viral videos were taking hold: seven-year-old David Devore Jr. tripping balls after a dentist appointment, or Chris Crocker mounting an impassioned defence of Britney Spears have become icons of the era.
Laina Morris, the Overly Attached Girlfriend, landed 200 ether in cryptocurrency
200.00 ETH
$573,932.00
Bad Luck Brian, whose real name is Kyle Craven, finally saw his fortunes change when he raked in nearly £35,000 worth of crypto
20.00 ETH
$57,342.40
Chris Crocker's Britney NFT took home a similar amount; Scumbag Steve nabbed £50,000
30.2008 ETH
$86,580.56
In 2016, a group of Redditors established a satirical subreddit called r/MemeEconomy where they would 'trade' and 'invest' in so-called 'rare' memes. With the addition of cryptocurrency, what started as a joke is becoming a reality. Jones is interested in new technology that will allow NFT creators and owners to fractionalise their NFTs and trade them in bit parts, in the same way that stocks and shares are traded in financial markets