I've always skewed towards the PlayStation side of things (I wouldn't call myself a diehard, but I've basically enjoyed the vast majority of their first party output), but I'm most excited about the Xbox Series X out of the gate this generation, primarily due to Game Pass (and fuelled by the acquisition of Bethesda, possibly my favourite third party publisher).
Whilst I'm financially comfortable, I'm also in my 30s, and as my personal priorities shift, my comfort level with spending 70 GBP per new release has fallen sharply, and having a more wallet friendly form of access to this medium is always welcome.