Small battery EVs are "approachable" insofar as they're a lot more expensive than regular small cars - at least in the UK - but still within the realms of affordability for average people, assuming they don't want the new Honda E, which is £30k. But electric SUVs of any meaningful size (i.e. bigger than the Kia e-Niro) are still ludicrously expensive. The Mercedes EQC and Jaguar i-Pace in that video cost more than £60k each, for the basic trims.
I can home charge, we drive about 250 miles a week, and I still opted for a hybrid (not plug-in) because prices are simply too high on EVs to offset the fuel saving.
EDIT: Also, the public charging infrastructure in the UK is still pretty crappy. Far too many different companies sharing the space, too many apps to download, and too little capacity on anything but Tesla's supercharger network. As far ahead as Tesla is in UX design, their killer feature is undoubtedly that charging network. It's not uncommon to see banks of unused Tesla superchargers at motorway services in the UK, and then two or three other charging stations - all occupied. I'd be fine waiting 40 minutes for my car to quick-charge to 80%, but I don't fancy waiting 40 minutes for a charger to become free, then a further 40 minutes to charge my car. I'm adding almost an hour and a half to my journey that way, whereas an ICE car would probably get me there on one tank, or with a 5-minute stop.
So yeah, if I was buying an EV, I'd probably be getting a Tesla. But I can't, because the Model X costs over £100,000. And to be clear, I understand why it's expensive. If I was running Tesla, I'd make it expensive too.
EVs will be what I'd call approachable in another three years or so, provided the major petrol / diesel companies install banks of chargers, that they own and administer payments for, in their petrol stations in that time. And provided more in the way of mid-size cars with BEV powertrains are released under the £40k bracket.
