The Real Reading Crisis Involves the Kids Who Don’t Have Phones
It’s not the pandemic. It’s not (only) the Devices. So what causes the “decline by 9”?
slate.com
Most alarmingly, kids in third and fourth grade are beginning to stop reading for fun. It's called the "Decline by 9," and it's reaching a crisis point for publishers and educators. According to research by the children's publishers Scholastic, at age 8, 57 percent of kids say they read books for fun most days; at age 9, only 35 percent do. This trend started before the pandemic, experts say, but the pandemic accelerated things. "I don't think it's possible to overstate how disruptive the pandemic was on middle grade readers," one industry analyst told Publishers Weekly.
What's causing the Decline by 9? It might be screens, but it's not only screens. It's not like kids are suddenly getting their own phones at age 9; recent survey data from Common Sense Media reveals that phone ownership holds steady, at around 30 percent, among kids aged 8 and 9. (It isn't until they reach 11 or 12 that the majority of American kids have their own phone.) Indeed, several people I spoke to mentioned that middle-graders' lack of phones created a marketing problem in an era when no one at any publishing house has any idea how to make a book a bestseller other than to hope it blows up on TikTok. "BookTok is imperfect," said Karen Jensen, a youth librarian and a blogger for School Library Journal, "but in teen publishing it's generating huge bestsellers, bringing back things from the backlist. There's not anything like that right now for the middle-grade age group."
But others also pointed to the way reading is being taught to young children in an educational environment that gets more and more test-focused all the time. "I do not blame teachers for this," said O'Sullivan, but the transformation of the reading curriculum means "there's not a lot of time for discovery and enjoyment in reading." She noted a change I, too, had noticed: Reading in the classroom has moved away from encouraging students to dive into a whole book and moved toward students reading excerpts and responding to them. "Even in elementary school, you read, you take a quiz, you get the points. You do a reading log, and you have to read so many minutes a day. It's really taking a lot of the joy out of reading."
More causes and aggravating factors in the article. Book bans, black and queer authors forced to write certain material that doesn't reach kids, etcetera.
What nearly everyone I spoke to in children's publishing agrees would solve the problem in a snap is a new blockbuster, the kind of Harry Potter–style success that raises all boats. The industry can't depend on Captain Underpants forever, even though, as Connor noted, "The devil works hard, but Dav Pilkey works harder." While more than one person I spoke to expressed an existential fear—what if that next blockbuster never comes? What if we're in the post-children's-blockbuster era?—Eberly was more sanguine. "I don't worry that we're not going to have another blockbuster," she said. "I'm hoping that the tent expands. I've always kind of hated it when there's only one tentpole, like Harry Potter or whatever. I want there to be more tentpoles with room for more people underneath."