"Analytics firm McLuck" judging by a quick skim of the article and a google search seems to be quite a sexed up description of what McLuck is, unless there's there's a McLuck not being surfaced that isn't a shitty online gambling website.
Although the article does link directly to said shitty online gambling website, so maybe they were just hoping nobody would read the article closely.
Although the article does link directly to said shitty online gambling website, so maybe they were just hoping nobody would read the article closely.