I genuinely do not understand people calling for MS to fast track a new Xbox based on the performance of the Series X/S. What's the definition of insanity again?
I have no idea why you'd expect a different result at this point. The market has spoken with regards to how the feel about the Xbox as a brand. By all accounts the Series X/S was a good piece of kit. Microsoft were very high on it and very positive on their outlook in 2019/2020 leading up to launch. Enthusiasts were pushing similar narratives in online spaces. In the end it didn't really matter much at all. PlayStation and Nintendo are still doing very strong with consumers. People generally like what they put out and aren't really looking for an alternative. So where is the marketshare for Xbox?
At this point I think its pretty safe to say that the period of about 2012-2018 did irreparable damage to the Xbox brand, and they simply lacked the cache or global mindshare of Nintendo or PlayStation to recover from those kinds of mistakes. All of the forward facing corporate personalities, the terminally online marketing, the gamer goodwill from things like Gamepass, Backwards Compatibility, Smart Delivery, none of that stuff is really enough to change that.
If there is another Xbox hardware, I imagine it will exist to fill a niche and Xbox' games will mostly live on all platforms in the near future.
Well.... one way to look at the situation is that for the most part, Xbox has not been able to recover from a disaster like the one you described yet others did. Spencer has been trying to sell that same narrative of "We lost the worst generation you could lose" with the whole Xbox one fiasco yet I think for the most part people keep forgetting that the Xbox One wasn't actually the worst console of the generation, the
Wii U was.
Everyone who bought that system wasn't also able to bring their purchases over to the switch either, and in fact as much as much as Spencer wants to sell the idea of it all being Matricks fault he has been in the helm for a long time with more than enough resources and talent to turn things around. Under Spencer there has been no completely amazing blockbuster game that has gotten people to even look in direction of Xbox. The PS3 recovered on the
same generation with great games and the Nintendo folks also recovered with an amazing idea and great games for their next system.
For as many great features and services that Xbox has provided (like the ones you mentioned) even down to great hardware it still has not been able to get people in the door because they have not been able to provide neither blockbuster games that make people want to enter nor hardware that is different enough to make people leave their current ecosystem or choose Xbox over the competition.
Essentially, it's like someone opening a Starbucks competitor at the same price with nicer seating and better wi-fi but with worse coffee/pastries and a worse service. No one is going to stop going to Starbucks for that. ¯\_(ツ)_/¯
Idk how salvageable is the situation is right now but a different result can't be had under the same leadership I would say, enough is enough.