"Girls5eva" appeared to get off to a decent start in its debut week on Netflix. Its first season ranked among the top 15 most streamed original TV seasons for the week by viewing time, with more than 116 million minutes viewed, according to Luminate's new streaming viewership charts. (This reflects the Friday-to-Thursday period of March 15-21 and accounts for the U.S. only.)
But troubling signs were already present: The second season ranked far below the first at no. 49, with just 45 million minutes viewed. The new Netflix-original third season did not crack the top 50.
By the following week, season 1 had sunk to no. 30 on the chart (S2 dropped off completely), with its viewership declining more than 50 percent to around 57 million minutes. That translates to around 252,000 estimated views, per the now-guild-certified metric dividing the season's total running time by its minutes streamed.
When examining day-to-day data on the series as a whole, it becomes even more apparent that few viewers completed the show. Following a high point in its first weekend of release, season 3 never again crested 2.5 million minutes viewed in a single day.