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Microsoft in September promoted Xbox chief Phil Spencer to executive vice president, reporting directly to Chief Executive Satya Nadella rather than Windows chief Terry Myerson.
In an interview, Mr. Spencer said his new role is designed, in part, to give him more latitude to reach gamers on any device, rather than using "gaming to make Windows more successful."
That means, one day, more Microsoft first-party games could appear on other platforms, he said, such as Apple Inc.'s iPhones or perhaps even Sony Corp.'s PlayStation 4, as its building game "Minecraft" does.
Mr. Spencer acknowledged console sales are important, but said Microsoft is more focused on growing game software and services. He said the company measures the success of its gaming business by revealing the number of people who use its online service Xbox Live, for example.
https://www.wsj.com/articles/microsoft-hopes-for-videogame-turnaround-with-xbox-one-x-1509976801
With their focus on growing services, such a move would certainly make sense as Minecraft has already shown. Their growth is currently held back by the limited appeal of the Xbox platform, especially outside of the US. At the same time, they cannot easily sell their Xbox Live subscriptions, which are a main growth driver, on other platforms.