Hey, how do you guys think they should market Easy Livin' in the weeks leading up to the event in order to attract viewers (a la Better Stuff Before E3)?
Hah, I really don't think it's complicated, but this has certainly never been their strong suit.
I think all they'd have to do is upload a video a day or two before they start with pertinent information (similar to the one they just uploaded), and then periodically post 10-15 second video reminders (these are as simple as filming a few of them on the couch and then just saying what games they are going to be playing next) on their Youtube when they start and then a few throughout the event. These can be deleted after the event is over, but it would be incredibly smart to periodically remind their likely 170k plus youtube subs that they are doing a marathon stream. Also, don't be afraid to use Twitter/Facebook/Friendster whatever to remind their audience. Last year it was positively bonkers how none of them posted about it during the event and the official account only posted a few times. All of them have thousands and thousands of followers (I'm sure a lot of crossover...) and they should make use of that.
Also, now that a Studio looks more likely than ever, I honestly don't think it would be a bad idea at all to have it be a fundraiser for the studio as well. I said it in the past, but it would be fun donating for the couch/monitors/desks/dog treats/whatever they need for a studio. Or they could raise money for a traditional charity as well, although I think it would be smarter to do that once they are in a Studio and more equipped to handle a stream like that.
