10m subscribers is still....10m people. That's a lot, no matter how you want to dice it.10 million subscribers is less than 20% of all Xbox users. I'm not saying don't subscribe, I'm not saying it's a bad deal for most people, but just for comparison the average PS4 user has only purchased 10 games. I hope it gets bigger and gets more games day and date, but at the moment I'm not sure if it's a great value for most people.
What's the source on PS4 owners buying only 10 games? Do you have similar data for Xbox owners? Maybe PS4 owners lean more casual, hence a much smaller number. Would like to see the source data though.