...The world design was themed after musical theatre.[18] This theme was chosen to better fit the game within Square Enix's catalogue.[23] The style drew heavy inspiration from the Cirque du Soleil.[20] For Balan's design,
Ohshima began with the concepts of theatrical troupe leader and a grin showing under a large hat. The use of a theater as the main location followed the game's musical theater theme.[24] A recurring visual and narrative element was the balance between positive and negative emotions in the mind.[9] The costumes were created by
Ohshima and other artists at Arzest.[14] One of those artists was Yono Endo, who created stylized poster artwork used for promotion.[15] The art director was Masamichi Harada.[21] When creating his designs,
Ohshima decided to deliberately evoke his earlier work with Naka, with their design intended to look pleasing both on the cast and when worn by the protagonists.[23] Each chapter's main character and story were designed first, followed by the character's cast, which represents their positive emotions.[25]
A problem for Naka was creating a narrative, which he had never considered important but held an important place in Square Enix's brand identity. To help create the scenario, he read up on the hero's journey and created a narrative told without dialogue.[11] The script was written by Soushi Kawasaki, a novelist known in Japan for his work on the Long Arm detective series. Brought in by
Ohshima, he was asked to create between thirty and forty different scenarios, from which
Ohshima picked the twelve, commenting that many of the rejected ones had darker tones.[15] While considering the setting and scenario, Naka decided on a similar design approach to Nights into Dreams, though otherwise Balan Wonderworld was an original work.[14] The world of Balan Wonderworld used a constructed language based on English; dialogue and song lyrics were first written in English, then the sounds and syllables were changed and pronunciation adjusted to make it sound odd.[20] The voice cast was Japanese; Balan was voiced by Kenichi Suzumura, Leo by Shimba Tsuchiya, Emma by Lynn, and Lance by Takahiro Sakurai.[6][21][22]
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