A new look for Bend Studio’s future, and a look back at its past
The Oregon-based PlayStation Studios developer unveils a new logo, and reflects on its history.
blog.playstation.com
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Bend Studio unveils new logo and info on their new IP (Open World and a Multiplayer component)
- Thread starter Raigor
- Start date
blog.playstation.com
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With 29 years of experience in game development, Bend Studio has had a rich legacy in video games. From the iconic Syphon Filter series to Resistance: Retribution, Uncharted: Golden Abyss, and Days Gone, we strive to provide our players with high-quality experiences that create a lasting impact. As we reflect on our past and look toward the future, we are thrilled to unveil the new Bend Studio logo to you all.
"The wordmark and symbol were designed to be graphic and bold, so that we utilize numerous variations in colorways and stylised treatments of the symbol (exampled below), while still maintaining an identifiable brand identity. Because the Bend Studio logo is split into a symbol and a workmark, we have more flexibility with the symbol." – Shay Casey
Our new Bend Studio logo represents an abstract and modern interpretation of the studio's history, location, and lifestyle. Located at the base of the beautiful Cascade Mountains in Central Oregon, Bend provides us with a unique lifestyle where we can work in tech, but live life analog. After a day in the office, we like to plug into adventure and use our extra life to shred the slopes at Mt. Bachelor, drag a line in the Deschutes River, or take a long hike in the wild.
"The new logo allows us to be creative with stylised treatments. We had a lot of fun concepting the above." – Shay Casey
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I don't really have any feelings for or against the logo but it is kind of weird for a studio with the word "Bend" in their name to change their logo to be entirely made of sharp angles.
As for the new IP...ehhh. We'll see what happens but "multiplayer" and "open world" are not buzzwords that excite me. They're gonna need to show a really interesting concept or I'll probably write the game off.
As for the new IP...ehhh. We'll see what happens but "multiplayer" and "open world" are not buzzwords that excite me. They're gonna need to show a really interesting concept or I'll probably write the game off.
The weather system in Days Gone was preeeeetty good so I imagine that'll be something carried over.
It's all about the mountains that surround Bend itself. It fits for the area which is very outdoor activity heavy.
I don't get the logo design but it's not bad.
Look forward to how they progress from DG which I loved.
Look forward to how they progress from DG which I loved.
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I mean, they didn't say a single player game either so we don't know.
awesome, an open world game from them like Days Gone that's not Days Gone, and hopefully with co-op. just what I want from them.
The Days Gone mention is rather odd. If it's a new IP what systems are really going to carry forward that a Days Gone fan will be interested in seeing? The biggest system that was unique to DG was the horde system and I dunno how you carry that over to a new IP.
Gaming needs more fun logos with distinctive visual identities. This one is boring.
While not perfect as a first entry, I loved Days Gone and the cliffhanger got me really excited for the sequel. Still sad that they move on from the franchise, I love universes like those.
While not perfect as a first entry, I loved Days Gone and the cliffhanger got me really excited for the sequel. Still sad that they move on from the franchise, I love universes like those.
They also didn't said it was a multiplayer game, yet you're pushing this for some reason. Death Stranding is a game that includes multiplayer, doesn't mean it's a GAAS or MP only game.
Yeah, I was surprised to see in the documentary about the last operational Blockbuster that Bend was such an outgoing hiking town otherwise. I guess even hikers need to Netflix and chill every once in a while. Cool logo, to say the least.
Maybe they're going to use the horde system to instead simulate high-density urban environments with a ton of pedestrian traffic.
They look so good!
Huh, this is kind of cool. I like how SMS changes their logo between games and on promotional stuff and would like to see Bend do the same.
I look forward to their game reveal although I wouldn't be surprised if it's a couple of years away yet.
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What am i pushing? I already fixed the thread title at least 4 minutes before your post lmao
Love the new logo. Good luck to the Team. Hopefully, they've taken the good lessons from Days Gone.
I feel like the industry has completely exhausted the "What if...this time...MAN was the real monster?" storytelling conceit.
Mountains? In that upside down Triangle.
Bend, Oregon.
Edit- hella late lol.
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It's the city Bend in Oregon, and the mountains surrounding, both are represented. What did you want, a piece of bent pipe that has nothing to do with either?
cool logo.
"Builds upon the open world systems of Days Gone" = you have my interest
Good luck to the team, I'm optimistic about this new chapter
"Builds upon the open world systems of Days Gone" = you have my interest
Good luck to the team, I'm optimistic about this new chapter