Zelda was never a mainstream hit? The same Zelda that use to have a afterschool Cartoon and has had nothing but incredible games since I was 5 with the gold cart.Never going to reach is harsh. Zelda only reached those heights with BOTW, throughout the franchises prior history it wasn't mainstream hit.
Square can do that with FF. It's got all the trappings that engineered and presented in the right way, would appeal to the millions and millions buying Zelda and buying FROM games.
First things first is go multiplatform.
Come on
FF and Square needs to do baby steps
Step 1, stop being a console exclusive at launch
Step 2, make a game that people outside of their fanbase wants to play. Right now I feel like only the FF fanbase is playing and not getting outside players.
It can also be chalked up to, ok remake was years in the making (people wanted an updated ff7 for years) the moment happened, people played and……that's it.
It's over, the magic moment came and went. I don't think the next two games will reach the hype and engagement of the first. You see the same thing happen in films.