I dont think the "theater experience" is that big of a selling point, even before covid theater attendance had been steadily declining for years.
d+ has 94 million subscribers worldwide, around 50% of those could be in the us. i dont know how many subscribers hbo may has, but i doubt its even close. and for a family, buying the premium access (or wait 3 months) is just cheaper.
This hasn't proven to be true in the slightest, though. More people would have been Mulan had it released in a traditional theater setting. None of the PVOD releases have had similar box office performance to traditional releases, with the singular exception of Trolls World Tour - a notable outlier.
Agreed. People complain about the $30 premier access, but it's actually cheaper for me and my family.
Did you forget I specifically mentioned families? Night out/socialize/grab drinks is what a group of adult friends does, not families.
Considering how well other family films have done during the pandemic, the value of just being outside the house for a few hours is actually higher among families than young adults.
I'm not saying I was expecting this to do huge numbers, I was just explaining why reporting on its relative performance is relevant to the industry.
It's the only way Disney can make a profit on the thing. Just putting it on the catalogue won't generate enough new subscribers to justify the investment into the movie.
The funny thing is, T&J is the first movie where the post-pandemic box office is exactly as high as I'd expect the pre-pandemic box office to have been. That movie screams "$14M opening weekend".
I think the point of all this is that people are realizing that the "event"-ness of going to a theater was never all it was cracked up to be, especially if there's a more convenient option to see new movies day and date.
If one sale is equivalent to 5 tickets even just 20 million downloads would be a huge success for Disney. I think that's where the fear is coming from. With 100 million D+ subscribers they only need a 1/5 conversion rate. And that's not even considering the box office, so it's an even lower number.
I would happily pay $30 to watch black widow at home. Though my experience isn't the same as everyone but for a good cinema I need to pay train fare £20, get an Uber £15-20, then tickets ontop of that so a trip to cinema with food etc too because it's an entire day almost is looking around £100.
This.
I'm not even doing this (I'll be patient until it's actually on regular Disney+), but for a family of four like my household, with theaters still charging upwards of $10 a ticket, this is a cheaper alternative. And we're not going to the theaters until the vaccines hit our area.
By this logic, Frozen & Moana should've flopped because it isn't a known brand.
But at that point, Why would the family even pay $30 when it will be free in a couple of months, more people would rather wait than to waste money
literally nobody expected this to do pre-pandemic numbers
Why would anyone buy a game for $60 when it will be $30 in a couple of months? Why would anyone buy a hardcover book for $30 when it will be a $15 paperback later? People "wasting money" on getting things when they first come out isn't some unheard-of concept. Much of the media business relies on people doing this.
Because theoretically they want to see the movie in question. And like it's been stated numerous times, $30 is peanuts compared to a theater outing to see the same film.
You know by your Logic it's happening already , people already do that to xbox exclusives with game pass, HBO Max has been a success so far as more people are subscribing because of the Movies on Day 1 and people are still willing to go out and see it in theaters.
I don't understand what you're trying to say.
Can't you make the same argument about paying to see the movie in theaters? IIRC the last couple of Disney movies that were in theaters came to Disney + in about the same timeframe (pre-Covid).
Movies have been cut shorter as the time frame now due to the pandemic, Down to 1 month of waiting until it shows up on a streaming service instead of the usual 3 to 6 months before.
Yep. Disney has never made a movie worth 30 dollars for me to watch it. No one has. It's a June release.
Same here, i think people puzzled by this aren't the target audience...
