Diablo Immortal's Microtransactions Have Made It $24 Million In Two Weeks
- Thread starter Frieza
- Start date
- Activision/Blizzard
This doesn't seem apples to apples, though. This is counting "Player Spending". Didn't FE Heroes and Super Mario Run launch as paid products with MTX? I'm not actually that familiar, though.That's not very much.
Fire Emblem Heroes made $10 million more from just 2 countries (US and Japan).
While Fire Emblem Heroes is by far, Nintendo's (not Niantic's) most successful mobile game, it's also pretty middling in terms of the overall market.
Yea when this first popped up, I was like.. wait they got banned from social media?? I imagine it will be fine in one week's time.Some people are also speculating that it might be delayed/canceled in China because the community manager criticized Winnie the Pooh.
Reddit - Dive into anything
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Higher than Mario Kart, lower than Call of Duty. MK was 13m first week, COD was 17m first week, and Diablo was 14m. Pokemon Go was 50m and Genshin Impact was 60m, which I think might be the two highest first weeks ever.
There was no world in which this was ever going to compete with those two games. Not even two of the highest selling console franchises ever could do it.
Oh even at launch? I thought I remembered them messing with the model later on. Interesting. My bad.
FE Heroes, Nintendo's most successful mobile game by far has almost hit $1billion in February 2022, after 5 years. The equivalent of 16.6m full priced $60 games. Thanks to the iOS/Play Store 30% cuts, Nintendo actually took back ~$650m in revenue. Which is like 11m $60 sales. In comparison, Three Houses was the best selling FE game in franchise history and sold just over 3m copies [not all at full price].
I've not thought too much about mobile game economics, but it does seem interesting - and cut throat. Always on the knife's edge of relevance, even at the top, but there is certainly money to be made.
I feel like if your initial point of comparison is Pokemon Go then saying it is "effecitvely nothing" overall is really disingenuous though.
I'm not entirely sure why people keep bringing up Diablo IV, it's a game that is coming out within the next year or whatever, what does that have to do with Diablo Immortals two week launch window? Is the point trying to be made that they should have not made DI and instead put additional resources/time into D4?
You can disagree with an opinion without either side being incorrect or non-genuine.
The problem is a lot of it is is based on misconceptions and incorrect comparisons.
I'm well aware.
I think it's inherently disingenuous to call DI's revenue "effectively nothing" and have the point of comparison be what is likely a top 1% grossing game in the history of mobile games(just a guess off the top of my head)
the goal for games like this is to make hundreds of millions over years. again, Genshin Impact did 60m in a week. That's also not Elden Ring numbers, yet Genshin Impact has made multiple times more than Elden Ring by now.
That's not very much.
Fire Emblem Heroes made $10 million more from just 2 countries (US and Japan).
While Fire Emblem Heroes is by far, Nintendo's (not Niantic's) most successful mobile game, it's also pretty middling in terms of the overall market.
FEH just released Summer Edelgard so it's about to triple that :p
Blizzard still hasn't done any meaningful "communication" about the issues with the game, so they are either more than happy with how it's doing or they are all-in with China and that western money is just a nice bonus.
For what the game is and how hellbent everything is designed around forcing user engagement and monetization it feels quite weak.
For what the game is and how hellbent everything is designed around forcing user engagement and monetization it feels quite weak.
I just don't see the viability long term. Genshin has longevity, it took over cosplay scenes in anime conventions and has high social media engagement.
Diablo Immortal on the other hand is just bombarded by criticism from big youtubers and streamers which is just going to translate to negative words of mouth. Even after the barrage of initial bad press, it's the indifference towards this game that will eventually put the nail in its coffin.
This will never be at the scale of Genshin. What they likely want to reach longterm is Call of Duty Mobile. Will this game recover from the bad press? No idea, but the launch numbers aren't really an indication of anything.
I personally assumed the horrific, layered monetisation combined with the massive following for Diablo could have translated into a much bigger number. So while 24M is no pocket change figure, it also feels like there was potential for it to be sat in a better spot.
Instead of quitting the game and deleting it from my computer, I could have chosen to spend a little money if I thought what I was offered was fair and worthwhile, to support their efforts and allow me to continue playing and spending in an ongoing fashion. But they're way the wrong side of the line and should have done better; lived up to the game's appeal and legacy, and monetised parts of the game that don't interfere with the core looting/reward mechanics. Then that 24 number might have been larger and stay larger for longer, and the player base wider and the word of mouth less problematic.
All I'm seeing is that they made back all of their investment and then some (likely) in 2 weeks. And most of what comes going forwrad is nearly pure profit.
That's all I'm seeing. And I'm sad.
That's all I'm seeing. And I'm sad.
A drop in the bucket compared to Diablo 3's first week of $378,000,000, on top of the additional revenue that it got from the WoW annual pass. Mobile is a larger reach too.
Because this is pretty small compared to other big mobile launches.
Genshin Impact made 60M within its first week. With less aggresive monetization.
I doubt this games development and marketing costs were only 24M.
With more than 10 million players that revenue seems low.
Blizzard will probably make some changes on the microtransactions for the worst in future updates/content.
Blizzard will probably make some changes on the microtransactions for the worst in future updates/content.
They really should have lol.
Just double down on the Anime and the Gacha. Blizzard is still pretty good and making likeable character designs so it's something they could have leveraged.
Blizzard isn't exactly an unknown in eastern markets, particularly China. And I assume that market is a major reason why Immortal exists in the first place.
It's likely not going to do Genshin numbers but it's a way too early to pronounce this a flop. The first week massive revenue almost never happens in mobile, regardless of the eventual success.
It's 2.6 stars in Play Store in Germany at 600k reviews right now.
If it can't get 4+ stars in most important markets, it's not doing well. Not for this IP.
Would be interesting to see the comparison between regions in terms of Review scores. I think it is quite an interesting metric to see how acceptable the monetization is.
I would be surprised if this game cost only $24 Mio. to make.
It's probably a lot higher and with the Marketing associated with it, I wouldn't be surprised if the costs were above $50 Mio.
That's an unfair comparison really.
Diablo doesn't have waifus. You can't make Waifu money with a Demon game.
Diablo definitely had Waifus, they could have made those sweet waifu money if they had committed to it.
Otherwise just make new ones- Blizzard's character design artists are still top notch.
It is wild empires are built or maintained around these few these days.
Granblue as a property has way more potential so I hope not. You could already tell they've been putting a lot less into the game for the past year or so. Hopefully Relink is a success.
it's more than mario kart, which was considered a great launch. it's a few million less than call of duty, which was also considered a great launch. i mean yeah it's not on the level of Genshin, a generation defining game in terms of outreach, or Pokemon Go, which was also a generation defining game and played by EVERYONE.
